Trade Marketing Lead EMEA - Fanatics Collectibles

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

Fanatics Collectibles is looking for a Director of Trade Marketing for our growing Marketing team. We’re searching for a candidate who can direct the strategy and implementation of premium, engaging, and effective consumer facing programs at physical and digital retail. The candidate will also be accountable for creating innovative solutions that drive shopper behavior and deliver against sales and marketing objectives for key customers. 

This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

Responsibilities:

• Create and implement a comprehensive trade marketing strategy and programming across all channels of business
• Focus on ensuring product placement and shelf visibility in the UK ( formats, placements, planograms, and POS/FSDU support)
• Facilitate regular reviews with partners to gathers insights and ensure optimal product display and promotional activities 
• Plan and execute national marketing campaigns across various channels including digital, print, social media, events and other relevant platforms
• Develop compelling marketing messages, content, and adapt creative assets that can be leveraged as ‘plug and play’ for our marketplace
• Monitor and analyze campaign performance metrics, optimize results and drive ROI of brand spend
• Guide development and execution of key trade events
• Deliver full suite of programming; from simple and effective, to innovative and differentiated
• Collaborate closely with cross-functional teams, including sales, brand marketing, and product
• Build and establish strong relationships with external partners , be a critical thought partner and advocate for the hobby

Experience Needed:

• 10+ years' experience within a Trade marketing team at a brand, or within a Trade marketing agency. 
• Strong strategic thinking and analytical skills, with the ability to translate insight into actionable marketing plans
• Proficient in using digital marketing analytical tools, and platforms, to measure campaign performance and ROI
• Demonstrated experience in developing and implementing successful marketing strategies and campaigns
• Someone who pushes innovation and has the acumen to explore new opportunities while identifying lean, agile solutions
• Proven ability to manage timelines and lead high-performing teams
• Passionate about sports and consumer brands and knowledge of the trading card and collectibles space

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.  

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.