Student Marketeer - The George Washington University

The Student Marketeer supports the Field Marketing Manager in building the local face of Red Bull in their field in the most relevant way in line with the national strategies and priorities. They work with the FMM to build strong local networks, including opinion-leaders and key influencers and establishing relationships with key universities. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications), they will be working closely with the On Premise, Off Premise, to ensure perfect distribution and product availability. Their main objective is to integrate Red Bull into the consumer lifestyle through the planning and execution of marketing activities, sales initiatives and projects ultimately leading to the successful development of the business.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• RESPONSIBILITIES

  Represents Red Bull at their university by living and breathing the Red Bull personality traits and company values.
  Spots trends and identifies opportunities to integrate the brand by conducting market and campuses researches.
  Develops and executes targeted sales and marketing plans to meet the needs of consumers in their fields.
  Collaborates with Off & On Premise Sales to maximize sales and distribution, in the bull’s eye and bull ring.
  Establishes and maintains relationships with universities and individuals, including key opinion leaders on and off campus to keep the brand desirable.
  Ensures a positive and credible Red Bull brand image is delivered amongst the consumer by continually activating creative, innovative and daring initiatives (including social tactics), and moment based hacks which are locally relevant.
  Maintains a dynamic mix of projects, activities and event involvement always with social and digital media at the heart of what we do.
  Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility on and off campus.
  Creates, maintains and grows the strongest brand that consumers are passionate about and can relate too.
  Contributes to the infusion of Red Bull into student life - a ‘lifestyle choice’ to be continued post university.
  Drives the entrepreneurial, innovative and creative implementation of Red Bulls’ marketing mix on and off campus.
  Completes the communication and reporting tasks associated with the Student Marketer role in a timely manner and with accuracy.
  Achieves set goals and meets all deadlines.
  Delivers executional excellence and shows love for the details in all areas of their role.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 2nd, 3rd or 4th year University Student.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• Leadership, motivation and team skills, solution oriented.
• Strong written and verbal communication, Project Management Skills, and familiar with Microsoft Office.
• Understanding the core scenes in the region and has strong networking skills.
• Excellent communication skills, including presenting.
• Passionate and energetic personality, Friendly, open-minded and approachable, Professional and autonomous.

• Travel 0-10%
• Permanent