Strategic Partnerships Planning & Measurement Senior Manager

We have an exciting and new opportunity for a Strategic Partnership Planning and Measurement Senior Manager to join our Commercial division.

Set the bar for greatness...

We have an exciting and new opportunity for a Strategic Partnership Planning and Measurement Senior Manager to join our Commercial division.

The successful candidate will manage the strategy, planning and measurement across The FA's commercial partnerships programme and drive its performance to ensure it remains best-in-class. Manage the delivery, development and evolution of The FA commercial partnerships programme's strategy/ies, data-led insights, creative ideation and rights opportunities to drive commercial value.

Work closely with our Partnerships, Partnerships Sales and Data and Insights teams to proactively develop strategy, and creative and performance-led approaches to amplify and maximise the effectiveness of the FA's commercial partnerships and boost revenues.

The FA's partnership portfolio is one of the largest in global sport and we are proud to partner with leading brands such as Nike, EE, Emirates, Adobe, M&S Food, Chase and many more across FA properties, such as England Men's, Women's and Para and Disability Teams; The Emirates FA Cup and The Adobe FA Cup; Wembley National Stadium connected by EE and St. George's Park.

What will you be doing?

• Responsible for the strategic planning and measurement of the FA's commercial partnerships programme, including season, tournament and competition reviews and planning, partner presentations, workshops and new rights/upsell opportunities to existing partners.
• Lead the season planning and season/tournament review cycles and output across partnership properties - i.e. England, FA Cups, FA Vase and Trophy, FA competitions, Grassroots, Wembley and SGP.
• Drive strategic thinking across the FA Partnerships team, using greater data-driven insights to develop and implement strategies and campaigns for existing and future partners.
• Manage the creative ideation process across the commercial partnerships department and with/for individual partners - developing and advising on new activation and investment opportunities and ideas.
• Manage the FA commercial partnerships programme data and insights output, working closely with The FA Research, Data and Insights and advising and adapting partnership KPIs and data performance.
• Drive marketing and data performance of the FA commercial partnerships programme and the individual partnerships within that to ensure the FA commercial partnership programme remains best-in-class and is leading the way in the partnerships industry.
• Work closely with Partnerships Sales to develop and deliver a partnership programme strategy that maximises the effectiveness of partner rights.
• Work closely with Partnership Sales on the valuation of rights and upsell opportunities.
• Plan and co-develop and deliver commercial content campaigns alongside the Partnerships and Commercial Content teams.
• Work closely with Commercial Content to evolve and develop new reporting measures and valuation metrics and performance.
• Advise on media planning across all partnerships work.
• Advise on the utilisation of data to better drive sales, renewals and upsell opportunities.
• Advise and recommend suitable partnership and media activation strategies for key strategic partners that lead to measurable results.
• Advise on suitable measurement approaches that support partner objectives.
• Provide thought leadership internally and externally to partners.
• Upskill teams with regular knowledge shares on developments in strategy, planning and measurement and the partnerships, brand and marketing industry.
• Undertake research projects as and when required and ensure you are informed across all of our partners' business sectors.
• Demonstrate an understanding of evolving media platforms that help inform the planning process and drive best practices.
• Develop and deliver a strategy to raise the profile of the FA commercial partnerships programme internally and externally.
• Uphold best practices and standards across the strategy, planning and measurement of the FA commercial partnerships programme.
• Develop close working relationships with key departments across the FA.
• Develop and maintain exceptional relationships with commercial partners and internal stakeholders.
• Act as a trusted advisor to commercial partners, providing strategic guidance on rights usage and marketing activations.
• Demonstrate influence and expertise.
• Executes additional tasks as required in order to meet FA Group's changing priorities.
• Comply with all company policies and procedures to ensure the highest standards of health, safety and well-being can be maintained.
• As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Essential for the role:

• Track-record and expertise in a strategy, planning and measurement in a commercial, partnerships or marketing environment.
• Data and insights and performance marketing knowledge
• Strategic planning and ideation in brand marketing
• Commercial acumen and track-record in revenue growth
• Demonstration of thought-leadership
• Stakeholder management skills
• Experience of working with leading brands across multiple sectors.
• Ability to build trust and work collaboratively in a cross-functional delivery model.

Beneficial to have:

• Experience of working on high-profile sports properties and/or as a rights holder.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
• Free, nutritious lunches, at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional Thank You days leave, volunteering days as well as 25 days annual leave.
• A hybrid working model offering greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of Wembley Stadium or St. George's Park unless the role is advertised as a home-based contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

https://www.thefa.com/-/media/thefacom-new/files/about-the-fa/2021/fa_a-game-for-all-strategy.ashx

A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.