Sr. Specialist, Traffic & Consumer Experience, Ecommerce

Purpose & Overall Relevance for the Organization:  

The role is to drive revenue growth through high quality traffic and conversion optimization for adidas ecom / app sites for KR ecom & e-market place, manage external media agencies to develop wide-reaching digital campaigns/commercial moments and constantly optimize results, working also together with the digital stakeholders to ensure the effectiveness and efficiency of the media campaigns / all traffic related activations.

Key Responsibilities:

• Lead, devise and implement the traffic generation & acquisition strategy and roadmap in close collaboration with Ecom Business
• Develop and implement comprehensive traffic to accelerate eCom revenue growth via our eCom Channels: both Acquisition Channels (SEO and paid media – paid search, display, paid social, performance marketing, affiliate marketing) and Retention Channels (CRM – lifecycle programs and consumer engagement/loyalty) 
• Own the Digital KPIs and monitoring & reporting performance of all paid traffic channels, including SEO/SEM, Display, Paid Social, and Affiliates, etc.
• Budget Management: Oversee the allocation, tracking, and optimization of digital media and activation budgets to ensure optimal result in the most efficient way to generate profitable growth.
• Cross-functional Collaboration: Partner with adidas Brand/digital activation and Business Units, to align traffic generation initiatives with overall business objectives and ensure seamless execution.
• Stakeholder relationship and management: Manage effectively and establish a collaborative relationship with different levels of stakeholders in terms of MMM development & execution, budget management, and target achievements.
• Market and Industry Intelligence: Stay informed on emerging trends, technologies, and competitive movements to maintain a cutting-edge approach to traffic optimization.
• Develop campaigns, initiate and manage projects, partnerships, cooperation and ensure that schedules, deliverables, budgets and timings are established.
• Be accountable for web analytics projects, helping define and implement performance reports.
• Oversee and support local brand campaigns aligned with Global & local Brand team with site configurations to support        
• Manage outside agencies

Key Relationships:

• All consumer direct functions
• All eCommerce functions
• Global /adidas Korea Brand activation / Digital activation / Business Units
• Global Membership
• Finance
• IT
• 3rd party vendors
  

Knowledge Skills and Abilities:

• Intermediate to advanced skills in MS Office
• Fluent in English
• Deep understanding of e-commerce ecosystems, consumer behavior, and conversion optimization strategies
• Creative and energetic team player who has a passion for e-commerce and digital
• Data driven, analytical, pragmatic and solution orientated.
• Strong understanding of web analytics and attribution modeling.
• Experience working with multiple agencies and understanding of media agency set-up, structures and general view of operating model
• Strong budget & project management and organization
• Experience in application launch and manage e-commerce environment

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or related fields (Master’s preferred).
• Excellent Excel, Powerpoint, MS word skill
• Excellent Writen and spoken English
• Minimum 5+ years of experience in media and performance marketing, traffic management, global & localized content strategies, influencers & content creators content or affiliate marketing, digital marketing, campaign management.
• Familiarity and knowledge in content& creative, campaign copy: expertise with deep understanding in GTM process and planning, campaign briefing, messaging, delivery and analysis