Sr Specialist Brand Communications Football

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

KEY RESPONSIBILITIES

• Support Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives            
• Support the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation      
• Support the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTI
• Monitor execution locally to gain insights to provide feedback to Market      
• Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy   

KNOWLEDGE, SKILLS AND ABILITIES

• University degree or equivalent education required
• Minimum of 2 years' experience in football communications (mandatory).
• Proven Brand Activation experience in the sports industry (mandatory).
• Fluent, conversational English for regular interaction with regional and global teams (mandatory).
• Advanced Excel proficiency for tracking, analysis and reporting.
• Hands-on experience with budget management and ROI analysis.
• Media planning and execution across channels, e.g. Instagram paid campaigns, TV commercials, and stadium billboards.