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Under Armour Logo

Sr. Professional, DTC Analytics

  • Amsterdam, Netherlands
  • Full time
  • Competitive
  • 14th September 2025
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Full Description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Sr. Professional Analytics is responsible for turning performance data into actionable insights, drive marketplace point-of-sale performance visibility, and work on a suite of sustainable and structured dashboards to manage the business and drive growth. You will also provide next-level analytics services, enabling the business to make fact-based decisions. This covers both channel specific as well as product, marketing and country specific topics.

Your Impact

  • Deliver high-quality analytics services by collecting, mining and analyzing data to generate insights
  • Collaborate with stakeholders, supporting functional teams in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities.
  • Provide data foundation for actionable insights based on key business performance metrics that enable data driven decision making.
  • Identify, design, and implement data process improvements, such as automating manual processes, re-designing data infrastructure for greater scalability and optimizing data delivery.
  • Work productively with a global EDM team as well as within a global Center of Excellence to share best practices and ensure standardization across the company.
  • Provide tracking and visibility to monthly and quarterly revenue targets, supporting cross-functional alignment across functions to meet financial goals.
  • Build and maintain standardized dashboards for key milestones and meetings in the go-to-market calendar such as quarterly business reviews and seasonal recaps.
  • Support in cross-functional projects whether self-assigned or assigned to the team, and effectively communicate and present the outcome to the appropriate audiences.
  • Manage performance reporting, create & own dashboards (Tableau interface) summarizing DTC KPIs.
  • Provide insights on UA DTC sell-out performance to cross-functional departments including commercial, product, planning, marketing & finance teams.
  • Identify and address outliers in the managed reports, use analytical skills to call out trends and areas of attention

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

  • Bachelor’s degree in business or data analytics or related field.
  • 4+ years' experience in data analytics
  • Experience in a DTC or Wholesale sales environment is a plus
  • Proven experience in the cloud (Snowflake/AWS/GCP/Azure)
  • Strong understanding of ETL tools (Tableau Prep, Alteryx, Knime or similar)
  • Proficiency in SQL (Python, R and other programming languages is a plus)
  • A passion for delivering data-driven insights and recommendations to consistently improve consumer satisfaction and steer business performance across the business
  • High level of understanding of BI and visualization tools (Tableau, SAP BI, PowerBi or similar)
  • Ability to present information in a clear, concise, and complete manner.
  • Well-developed communication skills, comfortable presenting complex topics to stakeholders at various levels of the organization.
  • Flexible team player who thrives in environments requiring ability to effectively prioritize and manage multiple concurrent projects

Workplace Location

  • Location: This individual must reside within commuting distance from our Amsterdamoffice.
  • Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. 
  • Travel: limited to no travel required 

Relocation

  • No relocation provided

Benefits & Perks

  • Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
  • 38 hour working week
  • Hybrid work, a minimum of 3 days in the office
  • 28 days holiday
  • Teammate Resource groups e.g. Green Machine, Sustainability, LHBTQIA+, Women in Leading and Living etc.
  • Human Performance Institute (Gym) on site
  • Local Language course when moving from abroad

Our Commitment to Equal Opportunity

The organisation

Under Armour
  • Sporting Goods & Apparel
  • Baltimore, Maryland USA
  • 2000+ employees
  • Website

Under Armour Makes You Better.

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