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Sr Mgr Retail Expansion, East & South

  • Guangzhou, China
  • Full time
  • Competitive
  • 21st June 2025
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Full Description

Purpose & Overall Relevance for the Organization: 

  • To search and develop a quality, brand building distribution network that is capable of generating sales revenue that meet company financial projections as well as company strategic distribution plans 
  • Strengthen the relationship with key LLD enable us to win the competition in the marketplace 
  • Enhance the cooperation efficiency with key LLD from individual project mode to national holistic mode 

Key Responsibilities:    

Planning 

  • Provides input to and participates in the design of adidas group mid-term strategies in relation to regional retail expansion for both FRS and Own Retail in East & South. 
  • Develops with Retail Expansion Director an East & South Retail Expansion Plan which reflects distribution, marketing and geographic strategies 
  • Proactively seek right location of new POS opportunities by building strong real estate network in the region and negotiate with relevant parties 
  • Consistently improving the location and space of existing shops inside department store and shopping mall by building up strong network with management of these channels 
  • Regularly updates the East & South retail expansion plan  

Management 

  • Manages the yearly & quarterly retail expansion plan being well implemented 
  • Manages department stores and shopping malls on systematic way 
  • Reports to upper management on market intelligence  
  • Communicates regional POS development to Head of Retail Expansion on regular basis, 
  • Manages the retail expansion team to implement the business plan with high quality for the specific geography 

Financial 

  • Regional POS opening/upgrade target 
  • Own Retail BPM accuracy 
  • Own Retail Trade Term Target 

Systems and Processes 

  • Ensures the activities of POS opening/upgrading/planning to follow the defined company process 
  • Updates the POS information on regular base to Retail Planning team who is managing POS database 

Strategy Landlord related 

  • Support MM&KC SVP and Retail Expansion Director to develop strategic relationship as well as strategic biz plan with key landlord  
  • Gain key location for adidas iconic store to support adidas marketplace transformation project 
  • Help negotiate better biz terms and conditions for new/renewal/remodel/rental reduction projects to maximize the store ROI 
  • Leverage well-built relationship with LLD to support company key strategies including Key city, TZA et 

Others 

  • Other job-related work assigned from leader 

Key Relationships:  

  • External: Customer, key landlords, key people, key agency 
  • Internal: RE Strategy, Regional RE team, RE Planning, Retail OP team, Sales team, PM team, Design team, Government Relationship team 

Knowledge, Skills and Abilities:  

  • Excellent planning, negotiation, influencing and communication skill 
  • Strong personal relationship with key people of key LLD 
  • Good at teamwork 
  • High degree of integrity and loyalty 
  • Real estate experience is a plus 

Requisite Education and Experience / Minimum Qualifications:  

Education 

  • Bachelor's Degree in retail expansion and related discipline is preferred 

Professional background / Experience 

  • Above 8 years’ experience in retail expansion and related environment for multi-national consumer brand or retail company 

IT skills 

  • Outlook – basic  
  • Word – advanced  
  • Excel – advanced  
  • PowerPoint – advanced  
  • Business Objects – basic 

Language skills 

  • Fluent in English and Mandarin (written and spoken). 
  • Mandarin Chinese as native language preferred

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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