Sr. Manager, VIP Strategy And Growth

Overview

Fanatics Betting & Gaming is seeking a Senior Manager of VIP Strategy & Growth to play a key role in optimizing and expanding our VIP program across the Fanatics Ecosystem. This position will focus on creating and executing a comprehensive VIP strategy across all of Fanatics to achieve each organization’s goals. As a key member of the Strategy & Growth team, you will be instrumental in shaping and scaling an industry-leading VIP program that goes beyond traditional gaming experiences. This role is designed for a visionary who thrives at the intersection of business strategy, customer experience, and cross-organizational collaboration. You will lead efforts to develop and execute a VIP strategy that leverages the full Fanatics ecosystem. You will work closely with leaders across Fanatics Betting & Gaming, Fanatics Collect and Fanatics Live to craft a compelling and mutually beneficial VIP offering—one that deepens loyalty, enhances customer lifetime value, and delivers unique rewards and experiences that span betting, collectibles, and trading cards.

Key Responsibilities

• Build and evolve a VIP program that drives growth, engagement, and retention through exclusive benefits and cross-brand experiences across gaming, collectibles, and trading cards.
• Lead the development of joint VIP initiatives with other Fanatics owned entities to create seamless, value-rich experiences.
• Translate data-driven insights into growth opportunities tailored for high-value customer segments.
• Partner with internal teams and external partners to co-develop VIP experiences that elevate engagement and retention.
• Drive end-to-end execution of strategic projects, ensuring on-time delivery, stakeholder alignment, and effective resource coordination.
• Identify and implement process improvements that increase the effectiveness and scalability of the VIP organization’s growth efforts.
• Champion innovative loyalty strategies that support the broader goals of each business unit while driving value to our most loyal customers.
• Effectively communicate insights to commercial, marketing, operations, and executive leadership teams to drive strategic initiatives.

Experience & Skills

• 4+ years in the betting, gaming, or a related consumer-facing industry, with a deep understanding of customer behavior, loyalty programs, and market dynamics.
• 4+ years in strategic roles (e.g., business strategy, corporate development, growth strategy, or management consulting) with a proven track record of shaping and driving high-impact initiatives.
• Experience working with or alongside sportsbook and/or casino operations is highly desirable, especially within VIP or player development contexts.
• Experience with engagement analytics or VIP strategy is a plus.
• Self-motivated, highly detail-oriented, and strong problem-solving mindset with the ability to work independently.
• Excellent communication skills, with the ability to present data insights to both technical and non-technical stakeholders.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $180,000 to $200,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more.  For information about our benefits, please visit https://benefitsatfanatics.com/

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.