Sr. Manager Trade Marketing

Purpose:

To ensure positive development of adidas brand image, sustainable and profitable business through adequate “Trade/DTC” Marketing planning and execution at the Point of Sales (POS). Define, manage and Implement all aspects of best-practice trade in expertise and people management.

Key Responsibilities:

• Align with the local Sales Organization in regard to account specific marketing plans and their execution

• Develop and steer implementation of integrated marketing packages for account specific needs. through brand marketing activities

• Present account marketing plans to all key players internally and externally

• Manage the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed

• Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio

• Key contact person for Retail / eCom activation to ensure alignment and best usage of resources

• Support allocation process and efficiency tracking of exclusive range offers

• Coordinate Marketing tasks of space management initiatives

• Balance brand and category message against channel specific requirements

• Ensure brand presence (global footprint) and sell-through at POS by connecting strategic account/channel plans with adidas Brand Marketing objectives                                                                                                                                                                                      

Key Relationships:

•  Sr Director Sales
• Key Accounts Director
• SR Manager Brand Comms
• Key Accounts (external)
• Region

Requisite Education and Experience:

• Business administration or similar careers degree
• As manager of experts or sr analysts, al least 4 years management experience required
• Fluency in spoken english
• Advanced in Excel/Power Point/Power BI