Sr. Manager, HR Analytics

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

We are seeking a strategic and curious Senior Manager of People Analytics & Insights to transform our HR analytics function from dashboard delivery to true people analytics. This role will drive the elevation of our data capabilities, creating deeper insights into teammate, team, and workforce behavior, performance, and engagement. As the leader of our People Analytics & Insights team, you’ll be detail-oriented and conscientious, analytical, and curious. You’ll be focused on solving our future work initiatives, taking a multifaceted approach looking across structural factors, team sentiment and career metrics and organizational outcomes.  The ideal candidate will bring a strong foundation in industrial and organizational psychology, research methodology, and business acumen to help shape our talent strategy and organizational effectiveness.

Your Impact

• Lead the evolution of HR analytics from operational reporting (Power BI dashboards) to strategic people analytics that drive organizational insight and targeted talent interventions.
• Translate complex data into compelling narratives that resonate with HR leaders and business stakeholders,bridging the gap between technical analytics and human-centered strategy.
• Apply advanced research methodologies, including experimental design, survey development, and statistical modeling, to uncover drivers of employee behavior, performance, and engagement.
• Build and lead a high-performing team of technical experts (data analysts, BI developers, and automation specialists), fostering collaboration, innovation, and continuous learning.
• Partner with HR, Finance, Legal, and IT to integrate and interpret data across systems (e.g., SuccessFactors, LMS, Payroll, Timekeeping, etc).
• Develop predictive and prescriptive analytics solutions to support workforce planning, retention strategies, and organizational design.
• Champion ethical data use, privacy, and governance in all people analytics initiatives.
• Serve as a thought leader in the HR Service Center, promoting a culture of evidence-based decision-making and continuous improvement.

Qualifications

• Bachelor’s or Master’s degree in Industrial-Organizational Psychology, Data Science, Economics, or related field.
• 7+ years of experience in HR analytics, people analytics, or workforce strategy.
• Background in behavioral science or organizational psychology.
• Proficiency in Power BI (DAX, M), SQL, and statistical tools (e.g., R, Python, SPSS).
• Strong understanding of HR systems (e.g., SuccessFactors, Workday, ADP) and data structures.
• Experience translating complex data into actionable insights for senior stakeholders.
• Excellent communication, collaboration, and change leadership skills.
• Experience identifying improvements in processes and enhancing the efficiency of reporting functionality and delivery.
• Experience leading and developing small teams.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore (HQ) office.
• Work Schedule: Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

• No relocation provided

Base Compensation

 $143,165.60 - $196,852.70 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity