Sr. Manager, Culture Events West

The Red Bull Culture Marketing team builds brand relevance by executing programs that empower creative communities in music, dance, art, and social innovation.

The purpose of the Senior Manager, Culture Events role is to help Red Bull become the most aspirational brand by leading world-class event marketing initiatives across our key cultural focus areas. This position is responsible for working with programming partners to develop Red Bull-branded live experiences within the Culture Marketing portfolio, as well as supporting regional teams in executing these events.

The Senior Manager, Culture Events will collaborate across departments to ensure that all events are impactful, high quality, and consistent for the brand, our cultural programs, and the artists we support.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• EVENTS NETWORK

  Support the regional team in executing event properties that are globally relevant.

  Develop the necessary guidelines and tools, in collaboration with programming and booking counterparts, to enable on-strategy execution of titled events within the territory.

  Leverage your existing network to help execute events, maintaining up-to-date relationships with your vendor network, from fabricators to sound providers.

  Lead the process of defining and evaluating success across all titled “Big Moments” by facilitating project kick-offs, postmortems, and recap sessions.

  Serve as the branding expert across the events network, working with internal and external stakeholders to ensure that the Red Bull brand is communicated consistently and appropriately.

  Lead cross-departmental alignment with On-Premise Sales to ensure clear ways of working across the entire events network.

  Keep the can front and center through authentic and credible integrations in all activities.

• EFFICIENT PLANNING AND RESOURCE ALLOCATION

  Manage an external network of production and creative partners to ensure the highest-quality execution across our events portfolio, including leading the RFP and RFI processes and conducting vendor performance reviews.

  Drive innovation within project management systems across the events network, and communicate recommendations for change to the Director, Culture Events & Booking.

  Share best practices and lessons learned from flagship event executions with the goals of increasing efficiency and inspiring innovation.

  Serve as a ticketing expert, supporting a cross-functional team of stakeholders to ensure the events network fully leverages opportunities for data analysis and incremental revenue.

  Support the Communications team in achieving optimal media outcomes.

• EFFECTIVE COLLABORATION AND MANAGEMENT

  Establish trust and accountability for the culture program at all levels of the organization by building strong cross-functional relationships and effective ways of working.

  Lead the Regional Culture Event Managers, consistently providing feedback to elevate overall event execution as well as individual skill sets.

  Deliver appropriate training, in coordination with the Director of Culture Events and Booking, to continually enhance the skills of the Culture teams.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5–7 years of event management experience, preferably overseeing a network of events across multiple markets
• 3–5 years of experience producing music or dance events, preferably with a strong understanding of live music venue operations
• 3–5 years of agency and/or direct brand marketing experience working with branded events
• Alignment with the mission of Red Bull Social
• Innovative and passionate about programming and supporting individuals who drive positive change in their communities
• Thorough understanding of event production, marketing, and logistics
• Proven track record of strong planning, organizational, and project management skills
• Demonstrated ability to implement innovative practices that involve calculated risk-taking
• Ability to execute ideas with a focus on quantitative metrics to achieve brand goals
• Exceptional communication skills, including active listening and clear, effective speaking

• Travel 30-40%
• Permanent
• Benefits eligible