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Under Armour Logo

Sr. Lead, HR Business Partner

  • Amsterdam, Netherlands
  • Full time
  • Competitive
  • 7th April 2026
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Full Description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Sr. Lead, Human Resources Business Partner (HRBP) is responsible for the full spectrum of HR practices for the business unit in which the HRBP is embedded to include talent strategy, succession planning & performance management, talent acquisition, organizational design and effectiveness, training & development, associate relations, compensation & benefits.  As a member of the business unit, the HRBP will act as a liaison for the leadership team, HR specialists and executive team.

Your Impact

  • Partners closely with the Sr. Director, HRBP in the development and execution of a business specific people strategy and tactics – including Talent Planning, organizational effectiveness, headcount planning, employee relations issues, training and development.
  •  Consults, coaches and influences MT level (Management Team) and below in all aspects of the teammate lifecycle and drive team effectiveness. 
  • Collaborate with HR Partners (Other HRBPs, Talent Acquisition, DEI, CTMX, Learning and Development, Transformation Office, Total Rewards, and HR Admin/Operations, Legal, FP&A and communications to effectively execute against the people strategy.
  • Supports the strategic delivery of key HR practices for the EMEA region including workforce plans, engagement strategies, succession planning, diversity equity and inclusion best practices, talent acquisition, organizational design and effectiveness, training and development, performance management, and compensation and benefits.
  • Support the Sr. Director, HRBP and MT Leaders to effectively manage and lead change in the organization – specifically including RTO.
  • Tracks performance against relevant HR data to drive continuous improvement across departments – example includes understanding turnover data and how we can support retention strategies and drive a positive experience in TM development. 
  •   Lead Talent Planning & EOY Process for Corporate TMs – including scheduling, facilitating, and presenting to MT and Leaders on key changes or activities within these practices.
  •  Lead & drive the exit process for all involuntary exits in Corporate
  •  Act as key account managers, business leaders and strategic advisers, and operate with a project manager mindset.
  •  Developing and maintaining good relations (informal and formal) with the recognized Works Councils and leading on negotiations where necessary.
  • Effectively collaborating with HR Ops on key processes,
  • The Senior HR Business Partner will also participate and take the lead in several strategic HR projects. Examples of projects they might be working on are learning and development (designing and managing leadership and people development programs), organizational structure assessments and reviews, and restructuring processes. 

Qualifications

  • Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree.
  • Proven knowledge of all core HR processes including performance management, organization design, leadership development, talent management, compensation, succession planning, training and organizational development.
  • Prior experience promoting an atmosphere which inspires teammates to excel and develop.
  • Prior experience leading talent strategy reviews, employee retention, and identification of high potential external resources.
  • Prior experience providing confidential counseling and coaching to all levels of the organization.  Exercising judgment within defined procedures and practices to determine appropriate action.
  • Proven experience working well with others to maintain and build cross-functional (internal and external) relationships.

Workplace Location

  • Location: This individual must reside within commuting distance from our Amsterdamoffice.
  • Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 

Relocation

  • No relocation provided

Base Compensation

 €98,157.34-€122,696.67 EUR

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

The organisation

Under Armour
  • Sporting Goods & Apparel
  • Baltimore, Maryland USA
  • 2000+ employees
  • Website

Under Armour Makes You Better.

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