Sr. Emarketing Specialist

Sr. eMarketing Specialist

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs and soccer brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums or on-site at the world's biggest sporting events. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics, FansEdge and Kitbag brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City). The company's in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Wimbledon, Kentucky Derby, The Ryder Cup, Manchester City, Texas Longhorns, Pittsburgh Pirates and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.

Primary Purpose:

Fanatics, Inc. is currently seeking an experienced individual to join our digital marketing team, with a focus across multiple channels. This Senior eMarketing Specialist should be competent in understanding and optimizing spend within digital marketing KPIs. The ideal candidate will have 3-4 years of experience working on or across Google, Amazon and/or social marketing.

We are looking for an entrepreneurial individual who can efficiently analyze large sets of data, interpret trends, and translate findings into actionable and measurable business outcomes. This role offers the opportunity to expand your already extensive knowledge of the wider eMarketing industry within a world-class digital marketing team. The candidate will contribute to improving skills and providing insights on trends while working on a highly visible marketing channel. They will anchor the expansion of the Collectibles/Memorabilia category across Fanatics eMarketing with the goal to introduce new efficiencies/opportunities to the current process.

The individual should enjoy solving technical problems and be adept at creating, analyzing, and improving processes. They must be highly analytical, organized, and goal-oriented, with a preference for working in a fast-paced environment. Keeping up with professional and collegiate sports is a plus. Knowledge of the Collectibles/Memorabilia industry is preferred.

Key responsibilities:

• Analyze sales and performance data throughout the entire Fanatics business. Ensure that digital marketing spend across paid channels is set up to align with overall KPIs with data-backed insights.
• Continuously introduce new testing and strategic ideas to ensure we continue to evolve in a frequently changing digital marketing landscape.
• Ensure existing campaigns have support for product launches and drops to maximize revenue.
• Collaborate with external and internal partners on new features and advancements within the space.
• Work closely with the eMarketing product team and other cross functional teams to ensure key features are released and rolled out according to plan, share best practices and continue driving growth.
• Make spend decisions and budget recommendations, ensuring efficient allocation of resources within the portfolio to maximize returns.
• Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders.

Requirements:

• Experience with AI solutions & automation within digital marketing (tROAS, automating elements of keyword generation); Commitment to staying updated on industry developments.
• Strong business reporting skills for data-driven decision-making.
• High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint).
• Strong quantitative skills and experience utilizing scientific analytic methods;
• SQL familiarity is highly preferred.
• Team player with a proven ability to work cross-functionally with technology product managers and product developers to facilitate product enhancements.
• Exceedingly detail-oriented and responsible.
• Able to manage multiple tasks concurrently and work under pressure.
• Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.).

Experience:

• Bachelor's degree preferred.
• 3-4 years of experience with spend optimization within the digital marketing space
• Comprehensive knowledge of Paid Search (PPC) or Google Shopping or Meta is required

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).