Sr. Digital Specialist Executive Key Account - DPC

Purpose 

Responsible for co-creation and follow up of digital strategy with KA customer with accounts SR KAM support. Sales & margin follow up; correct forecasting in all formats 1p, 3p & Authorized resellers. Look like #1 within clients digital ecosystems. Maintain digital market share leadership within account. Media plan and best use of resources to maximize investments.

Key Accountabilities

• Own digital sales performance across all formats (1P, 3P and authorized resellers) ensuring sales objectives & margin are met, target to maintain or achieve market share leadership.
•  Lead digital visibility and communication strategy, in-site placements, PLPs, social media assets and campaign materials, ensuring correct implementation.  
• Define and execute commercial and promotional strategies (Hot Sale, Buen Fin, seasonal moments), collaboration with KAMs and cross-functional teams to accelerate sell-out.
• Lead specific digital & marketing iniciatives within account, to make sure we have the best visibility in site, and providing performance status regularly (Ex WC, campaigns) 
• Plan, manage and optimize paid media investment, monthly budget allocation, media plans and performance tracking.
• Lead Partner Program execution, including differentiated discount strategies, forecasting, buy planning and follow-up.
• Manage end-to-end catalog health, new seasons cataloging, product prioritization, EAN clean-up and identification of growth opportunities.

Knowledge Skills and Abilities:

• Digital knowledge.
• Cross-functional capacity to influence
• Ability to serve clients to maintain an excellent relationship;
• Analytical skills to understand the market situation, client problems (low sale, high inventory, etc.) and offer alternatives and solutions to maintain a sustainable growth;
• Organization and planning of tasks, reports and provision of information;
• Focus on results / Sales
• Advanced computing knowledgement (Excel and PowerPoint);

Qualifications (Minimum required education and experience):

• University degree or attending college;
• Intermediate English (non-eliminatory);
• Experience in the digital environments; (mandatory)
• Experience in the commercial/marketing function;