Sr Associate Merchandizer DTC FR

Sr. Associate Merchandiser DTC FR

Purpose & Overall Relevance for the Organisation:

Supporting on creation of most consumer centric range for Franchise Partners/stores and thereby achieving Sell-thru target for the channel.

Supporting Fr. Operations’ team in managing in-season trading by sharing best practices and relevant actionable insights.

Pre-Season Planning and Buying

• Assist the pre-season strategy for DTC Franchise for ranging, assortment planning & ensuring consistency with marketing strategy & historical data.
• Drive the seasonal priorities & DTC Franchise Buying Strategy through Partner Merchandising Teams in close collaboration with OPS teams.
• Develop reports that provide quantitative and qualitative feedback to channel teams on assortment planning in close collaboration with marketing stakeholders.
• Participate in major go-to-market milestones to gain insights about key seasonal brand and BU strategies/initiatives and including them in the DTC FR outlook.
• Drive the ordering tool efficiencies & assist in presenting the buy checks for sign-off by DTC FR leads.

In-Season Planning and Trading

• Assing in the article performance & analyses on aligned frequency and implement in close collaboration with other channels.
• Provide actionable recommendations and calls for action based on gathered insights.
• Work in collaboration with Regional Merchandising, VM, and OPS teams to optimize the opportunities.

Key Relationships:

• Brand Teams
• Cluster SCM
• Cluster Finance
• DTC FR functional teams (Ops, COE,)
• IT / BI
• Franchise Partners

Knowledge Skills and Abilities:

• 2-3 years of work experience in this domain and preferably Masters in Fashion Management.
• Experienced in data analysis with strong skills in Microsoft Excel is required.
• Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.