Sr. Analyst, Website and Experimentation Analytics

Fanatics is hiring a Sr. Analyst, Website and Experimentation Analytics!

Summary

We are looking for someone with a tenacious, can-do attitude who is passionate about utilizing statistics and data to improve our business. This role will be responsible for wrangling data from multiple sources to deliver analytical insights to drive our A/B testing program forward. This role will also play a key part in incorporating data science methodologies to enhance our current testing program. Interaction with multiple teams across marketing and tech, including senior leadership, is expected, and candidates need a proven track record of distilling down complex, large data sets.

• Lead comprehensive analysis of experiments to uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data
• Develop modeling techniques to improve the testing velocity and win rate of the program
• Automate data collection and templates for all experiments including primary and secondary KPI, segmentation, profitability, statistical validity, etc.
• Proactively identify test-specific data capture required to enhance existing data points that will serve as secondary metrics and may inform future test iterations
• Ensure data integrity and recognize / resolve data inconsistencies in databases, reports, and analyses
• Support the ongoing analytics needs of the business as well as the test ideation roadmap via KPI reporting, structured and ad-hoc analysis, customer insights, etc.

Qualifications

• Bachelor's degree or equivalent training or experience required. Graduate degree in Statistics, Math, Economics, Engineering or Marketing Analytics preferred.
• 4+ years' experience as a Data Analyst, preferably focusing on digital data and business analytics.
• 2+ years applied experience in experimentation design, A/B testing, linear regression modeling and/or probabilistic modeling.
• Strong proficiency with SQL.
• Experience with python / R and any data visualization tools a plus.
• Strong background and knowledge in statistics, probability distributions, and causal inference for optimization.
• Applied experience in optimizing test methods through multi-arm bandit, variance reduction, and Bayesian approaches a plus.
• Must possess strong interpersonal, written, and verbal communication skills, with audiences ranging from inexperienced end users to C-suite decision makers.
• Ability to effectively prioritize multiple initiatives and execute plans and initiatives with a sense of urgency.
• Ability to work extremely well with cross-functional teams; independently and proactively.

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This hybrid position requires working onsite in office 3 days a week

Ideal office location: Jacksonville, FL

Open to other Fanatics locations

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).