Sportsbook Operations Manager

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together!

Job Description

As Sportsbook Operations Manager , you will be the key strategic lead for your respective brand (Coral or Ladbrokes), ensuring that its promotions, bonus investments, and customer incentives are optimised to drive maximum customer and business value.

This role requires a deep understanding of the brand’s strategic positioning and customer base, working closely with internal stakeholders to refine operational processes, improve bonus efficiency, and drive data-led decision-making.

By collaborating with Proposition Managers, Fulfilment teams, and Data teams, you will help evolve our sportsbook offering, ensuring it is not only reactive to performance trends but proactively aligned with long-term growth objectives.

What you will do

1. Sportsbook Execution & Brand Alignment

• Act as the operational lead for your respective brand (Coral or Ladbrokes), ensuring that all sportsbook initiatives align with its strategic goals.
• Oversee the execution of promotions, bonuses, and incentives, ensuring smooth delivery and maximum effectiveness.
• Work closely with Proposition Managers and Commercial teams to ensure sportsbook promotions are operationally efficient and customer focused.
• Develop a deep understanding of brand positioning, customer behaviours, and sportsbook performance trends to shape decision-making.

2. Bonus Efficiency & Performance Optimisation

• Monitor and analyse bonus spend efficiency for your brand, identifying new ways to optimise investment.
• Work closely with Proposition teams to test and implement strategies that influence customer behaviour and drive the best overall business outcome.
• Continuously review and enhance bonus models to improve ROI while ensuring incentives are engaging and sustainable.

3. Data-Driven Insights & Decisions

• Partner with Data teams to generate performance analysis and insights that shape bonus strategy and sportsbook investments.
• Work with with Commercial and Finance teams to deliver ad-hoc analysis and deep dives on sportsbook performance, bonus impact, and customer engagement trends.
• Leverage data to identify inefficiencies and opportunities, making proactive recommendations to stakeholders.

4. Cross-Team Collaboration & Operational Excellence

• Work closely with Proposition Managers, Fulfilment, and CRM teams to improve systems, processes, and execution of sportsbook incentives.
• Support the Head of Sportsbook Operations & Optimisation in embedding best practices across teams, improving workflows and campaign planning.
• Ensure smooth execution of sportsbook promotions, bonuses, and campaigns through close collaboration with fulfilment teams.

5. Continuous Improvement & Innovation

• Identify and implement new ways of working that drive sportsbook operational excellence.
• Take a proactive role in shaping strategy, challenging existing processes, and introducing new efficiencies.
• Monitor competitor activity and industry trends to ensure best-in-class promotional strategies.

Qualifications

• Experience in sportsbook operations, bonus optimisation, CRM, or a related role.
• Deep understanding of sports betting, player behaviour, and brand strategy.
• Strong analytical skills, with the ability to interpret complex data and generate actionable insights.
• Experience working closely with Proposition, Data, and Player Marketing teams to refine customer engagement strategies.
• Ability to build strong relationships with stakeholders and influence cross-functional teams.
• Comfortable working in a fast-paced environment, with the ability to react quickly to changing priorities.
• Strong problem-solving skills, with a strategic mindset and an ability to challenge the status quo.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Gibraltar, you can expect to receive great benefits like:

• Generous group bonus scheme 
• Hybrid working – 4 days in the office 
• Private medical insurance 
• Pension scheme – matched to 6% 
• Ability to buy and sell holiday 
• Free subscription to wellbeing app Unmind 
• Additional “It’s Your Game” day off to use at either Christmas or New Year 
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development 
• Share save scheme 
• Discounted gym membership 
• Team spirit – whether it’s seasonal parties, sports teams, gaming communities or external trips, we have something for everyone in Gibraltar! 

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.