Sports Marketing Manager EMC

Purpose & Overall Relevance for the Organization:

Responsible for the development and implementation of Al Ahly, FAF & Individual Partners strategies. Work across functions and categories to develop, manage and execute plans designed to grow sports in NA through identifying new partners. Manage Al Ahly, FAF & athletes’ relationship on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on NA´s sports.

Key Responsibilities: 

• Position and leverage adidas with the best symbols and programs in North Africa to grow the market share in country.
• Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with Al Ahly, FAF & athletes on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of Al Ahly, FAF & athletes’ contract, travel with Al Ahly & FAF, network with sporting & marketing areas, etc.
• Work as the key interface between Al Ahly, FAF & athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
• Develop, manage, and execute activation plans for strategic Al Ahly, FAF & athletes product launches and identified moments that will strengthen relationships and grow business.
• Strengthen and maintain adidas reputation and build long-term partnerships with partners at all levels.
• Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers.
• Ensure team members are maximizing revenue streams with Al Ahly, FAF & athletes.
• Manage the detailed budget of Al Ahly, FAF & athletes. 
• Take part in promotional appearances of adidas contracted players/athletes, meet and brief adidas contracted assets for promotional appearances.
• Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.

KPI’s:

• MWB compliance, Control & Savings.
• Responsible for Partner Activation - Al Ahly, FAF & athletes.
• Top Clubs & Feds shoe count & current pack
• Attack Plan effectiveness (% vs Plan)
• Feds & Clubs (% of benefits from contract activated vs Contract)
• Al Ahly & FAF P&L and Growth of Performance Categories Market Share within EMC.
• Partner satisfaction
• Demand Promo: responsible for all VIK process
• Compliance (CAFs, Budget deviation, expenses, others)
• Leadership, New Ideas & Projects

Key Relationships:

• Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes).

Knowledge, Experience and Capabilities

• Extensive knowledge of football, running, training and North Africa sporting landscape.
• Ability to build and maintain relationships.
• Ability to network, influence and utilize internal and external resources.
• Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
• Good oral, written, and presentation communication skills in both English and Arabic, French as a plus.

Required Education and Experience / Minimum Qualifications:

• University degree in business, ideally with sport industry, marketing and sales focus.
• Ideally a sports-related master's degree
• Minimum 6 years of Brand and Sports Marketing Experience with an agency, sport partner or client- side consumer goods company.
• Fluent written and spoken Arabic & English skills.