Sports Marketing Manager - Atlantic Brands d.o.o. Distribution Partner

Sports Marketing Manager establishes Red Bull as a strong consumer-focused brand by designing and executing a short-, mid- and long-term sports program achieving strong credibility for the product and brand. Shows perfect brand awareness and offers personal experiences to our consumers. Adds actuality to our brand by following the global Red Bull sport strategy, the general brand habits/principles, and by completing and implementing global and international sports programs and portfolios. Be the reference of the brand values for the rest of Departments and employees within the company. RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Start and Improve a Highly Credible Athletes Program

  Selecting relevant national sports personalities with a perfect brand fit and optimise impact and efficiency via professional target setting and controlling.

  Servicing with the best individual package (performance, marketing, communication).

  On-going optimisation of these co-operations.

  Provide creative improvements (the range of disciplines/sports/playgrounds are (nearly) unlimited).

• National Event Program Planning

  Design, develop and improve an innovative and outstanding national event programme by inventing and executing new event and athletes' projects.

  Develop concepts that are tailor-made and highly relevant for regional and national consumer groups, that offer personal experiences to participants and spectators and creates unique media content.

• Cross Program Execution

  Establish Red Bull as a credible and functional beverage in the national sports landscape (sport scenes, opinion leaders, sport industry, agencies, media, federations, authorities etc.)

  Raise the daily usage/sales on a broad scale.

• Athlete Management

  Maximise usage of Red Bull’s global athletes and event portfolio by using international Red Bull athletes and sending national participants (Red Bull athletes or other) to foreign Red Bull activities.

• Branding and Communication

  Design and contribute unique stories, interesting topics, new formats and top media content for Red Bull Media House and answer all sports-related consumer requests.

  Responsible for Brand appearances in national sport programs (including Fields) according to international benchmarks and guidelines.

  Responsible for information transfer (both directions) via the Red Bull InfoNet for all sports-related topics (updated athletes and event fact sheets, calendars, contacts etc.)

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Studies in general marketing, sports marketing, business or media
• At least 4 years of previous work experience in sports industry, sport, events or marketing agency, sport institution or federation, or as a journalist, professional athlete or trainer.
• Ability to design and organize events and projects of all scales.
• Able to pursue a global company vision: management of strategic, marketing, communication, logistic, finance, legal and sales-oriented challenges.
• Ability to select service and manage athletes based on sportive performance, marketing, and communication facts.
• An understanding of sports-performance, specialist knowledge and experience.
• Leadership, motivation, innovation, and team skills.
• Creative, innovative, open-minded, sporty, self-conscious, motivated, capable of working in a team, leadership quality.
• Knowledge of MS Office.

• University degree preferred
• Fluency in English
• Travel 0-10%