Specialist, Retail Activation

Purpose & Overall Relevance for the Organization:

To ensure positive development of adidas brand image through brand concepts in key concept store. To achieve profitable and sustainable market growth in Malaysia by providing effective and efficient retail activation, while aligning with adidas brand positioning & strategy and ensuring target achievement. Mission will be to ensure the operational implementation of the seasonal activation plan for the key concept store in connection with product and brand stories.

Key Responsibilities:

• To establish strong annual plan of marketing campaigns and activation on all relevant consumer contact points within the key concept store.

• To develop store concept specific brand calendar to support instore communication.

• Develop and execute instore activation / promotional activity plan based on the brand calendar.

• Create and manage all communication tools to support the launch of the campaign or local activation, including digital assets to the aligned schedule and brand direction.

• Ensure global / regional marketing guidelines are upheld during execution of concepts in key concept store.

• Work with own retail team / franchise team to ensure all instore / promotional activities are in order.

• To establish strong relationships with key contacts to increase sales opportunities and brand presence.

• Compose and present all monthly activations reporting including retail / market trends and competitor analysis.

• Ensuring cost efficient of plans and implementation across all appropriate activation.

• Track and report on all retail activation portion of the Marketing Working Budget (MWB).

Knowledge, Skills and Abilities:

• Communication with others
• Manage relationship & diversity
• Planning and Organizing
• Analysis and problem solving
• Influence Others
• Negotiation skill

Pre-requisite Knowledge / Skills

• Degree in trade marketing or related field
• Minimum 4 years work experience in Brand marketing or product merchandising related field, preferable experience in the sport or clothing industry
• A passion for and an understanding of sports along with the desire to translate this passion into building the adidas sports market in Malaysia
• PC literature, excellent oral and written communication skills in English and local languages
• Good planning and organization skill