Specialist, CRM Strategy

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

As a Specialist, CRM Strategy, you'll be part of the EA SPORTS CRM team, supporting communications and player engagement efforts for EA SPORTS FC. Reporting to the Director, CRM, you will play a key role in campaign execution, helping ensure projects are well-organized, documentation is clear, and reporting provides valuable insights. This is a hybrid role, defined as 3 working days from our EA Vancouver office.

You are energized by work that utilizes your skills to pivot quickly to unforeseen tasks, while keeps order with processes and organization. You take pride in delivering high-quality execution that enables larger strategies to succeed.

Key Responsibilities

• Campaign Execution: Support email, in-game, push, and web campaigns, including copywriting, QA, scheduling, audience targeting, and asset management.

• Content & Calendar Management: Maintain campaign calendars, briefs, documentation, forecasting, and approvals to keep projects on track and stakeholders aligned.

• Reporting & Insights: Produce multi-channel reports on performance and audience health, highlighting trends and opportunities for optimization.

• Process Support: Build and improve workflows, templates, and documents that increase efficiency and consistency across campaigns.

• Data Utilization: Use data and analytics to inform campaign recommendations, identify audience growth opportunities, and monitor list health.

• Collaboration: Partner with brand, creative, production, analytics, and support teams to align on goals, deliverables, and timing.

• Quality Control: Ensure accuracy and consistency in all CRM outputs through careful proofing, testing, and process checks.

• Trend Spotting: Stay up to date on sports, gaming, and digital marketing trends, contributing fresh ideas for campaigns and reporting practices.

Qualifications:

• Bachelor's degree (or equivalent) in Marketing, Business, Communications, Sports Management, or a related field.

• 1–2 years in CRM, digital marketing, or campaign coordination (internships and contract roles included).

• Familiarity with CRM or email marketing platforms, with comfort working with data in Excel or Google Sheets..

• Familiarity with soccer and EA SPORTS FC, with knowledge of gaming culture and fandoms as an advantage.

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$66,100 - $90,400 CAD

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.