Specialist, Advertising
- Santa Monica, USA
- Full time
- Competitive
- 18th October 2024
Full Description
The Advertising Specialist is responsible for supporting the Advertising Senior Manager with the flawless planning and execution of Red Bull Advertising Campaigns. You will be responsible for developing inspiring and engaging advertising campaigns to amplify the World of Red Bull and build brand relevance with the next generation of consumers. The Specialist must be a strategic thinker with an innate ability to connect with consumers via Advertising and exhibit strong organizational & project management skills. You will support in the planning and execution of integrated campaigns intended to drive both Brand and Can love. This person must have an appreciation for the brand's history, a desire to drive it forward, and a passion to learn and grow in a fast-paced environment.
RESPONSIBILITIES Areas that play to your strengths
All the responsibilities we'll trust you with:
CAMPAIGN MANAGEMENT & STRATEGY DEVELOPMENT
Successfully project manage key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget
Assist in the launch, maintenance and wrap-up of campaigns
Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies)
Responsible for developing comprehensive campaign briefs for Advertising campaigns, ensuring the campaign stays true to the strategy throughout the lifecycle
Collect audience data, consumer insights & activation details as well as past campaign learnings and best practices to augment briefs
Support in ideation of building annual Advertising Business Plan
Work closely with the Media Team to constantly monitor and optimize campaign performance
Support in developing and lead the sharing of campaign reports that highlight performance, learnings and best practices
Assist in the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns
Responsible for ensuring specific data integration and compliance applicable to campaigns
CREATIVE DEVELOPMENT
Responsible for developing and/or sourcing all creative needed to launch campaign on time and on strategy
Lead the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising
Ensure creative meets brand standards
Vet all creative through mandatory legal process for proper ATL clearance purposes
QA/Proofread all assets
Planning and execution lead POC for all creative agency partners
Drive creative review & approval processes, from concepting, through to production, trafficking and launch
Guide and inspire the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications
Ensure thorough and accurate budget management & tracking for concepting and production
CROSS-FUNCTIONAL COLLABORATION
Facilitate ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings
Source creative inputs from cross-departmental stakeholders, as appropriate: Brand, Sports, Culture, Media House
Maintain a collaborative and professional relationship with all Agency partners
FUTURE THINKING
Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns
Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities
EXPERIENCE Your areas of knowledge and expertise
that matter most for this role:
- 2+ years experience
- Bachelor’s Degree required
- Robust analytical capabilities with an emphasis on understanding the emerging digital landscapes
- Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action
- Vital planning, prioritization, and project management competencies
- An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate best practices
- Ability to work collaboratively in a team
- Creative thinker and innovator
- Ability to meet strict and demanding deadlines
The organisation
- Sporting Goods & Apparel
- Salzburg, Austria
- 2000+ employees
- Website
Giving wings to people and ideas since 1987 In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not…
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