Social Media Manager - Fashion

Do you want to attract and engage targeted audiences through social media at the top of the funnel by increasing reach, frequency, and content consumption? Then come and join our Team!

 

You’ll also curate the brand’s values and priorities into a compelling strategy and communicate them globally with exceptional execution.

 

RESPONSIBILITIES Areas that play to your strengths

All the responsibilities we'll trust you with:

Shaping Social Strategy

In this role you'll lead the social media strategy for AlphaTauri’s initiatives, from concept to publishing on the current channels instagram, tiktok, facebook and youtube. You'll craft a global social media strategy based on seasonal campaigns and stories developed collaborately with the internal creative team. You will build the channel relevant stories, formats and delivarables in close exchange with the art director for each project and brief the internal creative team thereafter. Implementing innovative social formats across various touchpoints, you'll align ideas cross-department wise and meet business objectives, driving growth, performance and engagement.

Engaging Global Audiences

In this role, you'll ensure that AlphaTauri connects with global audiences through social media, sparking positive conversations by community management that convert to brand equity. By utilizing a consistent, inclusive, and authentic tone, you'll build meaningful consumer relationships and foster brand loyalty.

Innovating and Executing Social Initiatives & Content

Working cross-departmentally, you will work closely with the internal creative team to ensure daily deliverables align with the brand's strategy. You will also share inspiration and trends from the fashion and sports/lifestyle industry with the team. Additionally, you'll drive social innovation, adapt content for all platforms, support the creation and oversee publishing of content for projects and events.

Collaboration with Content Creators and Brand Ambassadors

You will develop the strategy for collaborating with content creators and brand ambassadors to expand the brand's reach and fulfill the business objectives throughout the organization. You will oversee the entire journey from scouting to contracting and publishing, ensuring alignment with the various internal departments.

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• 5+ years of experience, prefferably within the fashion industry, of publishing content to major brand social media channels, optimizing social content, and a passion for telling strong and authentic stories.
• Fluent in English; other languages are considered an asset. 
• Strong ability to critically analyze social media, digital products, video consumption patterns, and social media platform algorithms.
• Experience in video production/editing, editorial work, design, and photography.
• Detailed understanding and awareness of social platform trends, content formats, and language, with an investigative mindset that continually evaluates the changing environment.
• Experience in working with external agencies and partners such as content creators etc. 
• Well-organized team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.