Social Media Creative

As a Creative on the Social Media team, you will be responsible for developing and executing compelling daily content for social media platforms including TikTok, Instagram, YouTube and more in ways that showcase our brand personality and grow our audiences online. These channels are a critical landscape for reaching sports superfans of all kinds, and you will be responsible for developing a steady drip of “internet candy” that resonates with them. In this role, you will be given the opportunity to showcase your creativity, passion for sports, and digital marketing skills to drive brand awareness, engagement, and customer loyalty. This role is Hybrid out of our NYC office.

What You'll Do

• Concept, script, direct, shoot, edit and produce “made for social” videos through native storytelling across Instagram, X, TikTok, YouTube, Facebook, and more.
• Take a leading role in brainstorming, pitching and producing social assets and franchises, demonstrating subject matter expertise to create content that's on-brand, on-trend and audience-first.
• Participate in long-lead planning and the maintenance of the team's content calendar, continuously contributing content approaches against the sporting and cultural calendar.
• Participate in daily standups to plan reactive content creation to capitalize on breaking news and viral moments of the day.
• Partner with both internal and external teams to develop social video strategies that support events, campaigns, and other business priorities, and that present our brand in the best possible light.
• Analyze video performance data in order to understand how to improve results, then proactively put those insights into action
• Regularly surface inspiration by staying up to date with the latest trends in social media, using them to continuously explore new techniques and editing styles to push the boundaries of our storytelling.

What You Bring

• 3+ years of experience building social-first content for brands, either agency or brand-side, with a portfolio of successful work that demonstrates your ability to create content that attracts audiences online.
• Strong understanding of sports betting and the Real Money Gaming sector. You should innately understand this category, what the community wants and values.
• A voracious social media consumer that is aware of the latest trends and excited to take advantage of them in brand content.
• Solid understanding of social media copywriting and video editing principles and best practices, using mobile editing tools such as CapCut, TikTok Studio.
• Excellent communication and organizational skills, with the ability to manage a project from greenlight to execution, including documentation of plans in presentation decks.
• Highly creative, proactive, and adaptable energy, with the ability to navigate through ambiguity to push for new, innovative solutions
• An excellent collaborator who can build trust and relationships within large organizations.
• Ability to apply performance data and insights to optimize content to achieve KPIs
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $78,000 to $113,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $700 to set up your home office! Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.