Shopper Insights Analyst

Shopper Insights at Red Bull is a strategic arm of the broader Insights & Category Management team with both external and internal constituents.  Externally, we strive to be the only reasonable choice when retailers decide on a thought partner across Total Non-Alcoholic Beverages and within Energy Drinks.  Internally, we have our fingerprints on all phases on the Red Bull selling process: influencing sales priorities, crafting winning selling stories, and harvesting robust information sources to measure success and inform new opportunities.

The role will report to the leader of Shopper Insights, where we bring knowledge of the Shopper and Category together for impactful selling to national and regional accounts - our secret sauce in the market.  Knowledge across panel data, POS data, and quantitative & qualitative research techniques are a requirement. 

INFLUENCE SALES STRATEGY & PLANNING

Support the development of retail selling strategies based on shopper purchase behavior (Numerator) combined with POS data (Circana), DIY research tools (Numerator Trigger Surveys, Suzy), and custom research projects

Assist with providing Sr Manager and Manager(s) of Shopper Insights inputs that support the annual Business Planning process, such as Monthly Insights Call, Quarterly Shopper Scoop, Year End Review, Annual Insights Kick-off, & Annual Customer Planning

Assist with ongoing ad-hoc and custom research projects from pulling data to deck development to presentation

Provide input into DIY research projects, program surveys, and report results using Numerator and Suzy

Identify opportunities to provide standardized reporting or improve reporting using available data sources

CAPABILITY & TOOLS

Become an expert in Numerator and DIY research tools (Suzy, Appinio, MetrixLab) including application & interpretation of metrics and tools to develop meaningful & actionable insights.

Manage day to day requirements within Numerator and Suzy to optimize investments (provide new item inputs, provide inputs for custom groups, manage quarterly profiles)

Manage Red Bull’s ‘center of excellence’ for all Shopper Insights tools and information for everyday access by Shopper Insights, Category Management and Shopper Marketing teams.

Track Macro Trends and provide summary reports of key industry reports (i.e. Mintel, Trend Spotter)

Provide inputs into identifying knowledge gaps and work with vendor partners on the execution of projects to fill those gaps.

STAKEHOLDER MANAGEMENT & ALIGNMENT

Collaborate with Shopper & Category Insights and Category Development teams to provide insights support as needed.

Communicate insights to all levels of the organization on a regular basis through monthly call schedules, user group communications, and internal presentations.

Build and leverage relationships across Insights, Sales and Marketing organizations to support consistent insights communications and to share best practices and resources. Primary point of contact for CDMs.

Primary contact for 2-3 cross-functional partners (i.e. On Premise, Trade Marketing, Distribution, Product Marketing) to align on business initiatives, potential research projects and how to best leverage initiatives

Provide ad-hoc insights support as requested by internal stakeholders.

Primary point of contact for region Category Analysts and Specialists.

Support development and distribution of training curriculum for internal users of Numerator Panel data in a live training session

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• Minimum 2+ years related work experience required, preferably in CPG/FMCG
• Experienced in Microsoft Office Suite including Excel, PowerPoint, and Word.
• Enjoys creating presentations that tell a story and the ability to integrate multiple tools to solve problems.
• Experience with Shopper Panel and/or Loyalty data and/or quantitative and qualitative research methodologies
• Knowledge of syndicated data (Circana, Nielsen, etc.) or other sales data
• Ability to analyze results, interpret results, support recommendations, and develop presentations. 
• Strong oral and written communication skills; comfortable presenting to others across all levels of the organization
• Ability to manage multiple tasks simultaneously.
• Self-starter, detail oriented, highly organized