SEO Executive

Why Join DAZN? 

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.  

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As an SEO Executive, you’ll play a critical role in organic discovery across DAZN’s global business, with a specific focus on our freemium product offering, this is the customer experience and rights in front of the paywall and includes: live sports rights and our evolving product offering. You will lead SEO strategy, content performance and technical improvements. Working closely with editorial, content, product, and engineering teams, you’ll shape how sports fans discover, engage with, and subscribe to DAZN. 

Based in Leeds or London in the central marketing team you will report into the Senior SEO Manager, being part of the organic media team and with a dotted line into the SVP of Owned Media and Special Projects. You will work across different territories, sports rights and internal teams at DAZN. Gaining hands-on exposure to how a global sports streaming platform operates. This is a fast-moving role where curiosity, commercial thinking and strong analytical skills are essential. 

Department

FF - 292 - O06 - Marketing

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Develop and lead DAZN’s SEO and AI SEO strategy across DAZN’s Freemium offering (live rights and products) and Tier 3 Sports 
• Conduct keyword research and create topic maps for content 
• Optimise for organic video discoverability liaising with Platform and Social teams 
• Optimise site architecture, metadata, and content structure 
• Monitor search performance and deliver regular reporting 
• Drive SEO requirements across product and platform teams 
• Collaborate with editorial and marketing on content optimisation 
• Report to key stakeholders about organic search performance  
• Stay ahead of search algorithm updates and best practices  

What You'll Bring:

• 1-2 years’ experience in a digital marketing role. 
• Strong analytical ability and experience to work with a variety of data sources. 
• Experience or familiarity with SEO tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc. 
• Good understanding of digital marketing 
• Confident communicator able to build relationships across teams and at all levels with an appetite to challenge convention. 
• Keen hunger to learn and excel in a flexible team environment 
• Mindset: ambitious and curious

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.