Senior Specialist, Sales Analyst

Purpose & Overall Relevance for the Organisation

The Commercial Sales Analyst is a key driver of adidas Pacific’s Wholesale RFC, Budgeting, and Financial Reporting functions. Partnering with Finance and Sales Leadership, this role ensures consistent structures, accurate reporting, and data-driven decisions across the wholesale business. You’ll also coach and upskill the broader Wholesale Sales & Planning team, building financial acumen across the organisation.

Key Responsibilities

Budgeting & Forecasting

• Lead the annual Pacific Wholesale target-setting process with Finance and Sales Director.

• Oversee monthly RFC and IBP submissions, ensuring accuracy, timeliness, and alignment to business expectations.

• Drive seasonal forecasting milestones across Wholesale to support sales and financial planning.

Reporting & Analysis

• Develop and manage Power BI dashboards to provide real-time visibility of key performance metrics.

• Deliver reporting on sales performance vs. budget targets (RFC & dashboards).

• Track GTM sell-in results and support Wholesale with actionable insights.

• Manage Business on Hand reporting, including order book conversion and contracts.

• Monitor sell-out, demand, and overstock through Power BI dashboards.

Sales Operations Leadership

• Lead, coach, and develop the Sales Operations Representative.

• Guide the Wholesale Sales & Planning team on financial topics and reporting best practices.

• Partner with channel leads to ensure ownership of budget and RFC targets.

KPI’s

• On-time and accurate delivery of budgeting and forecasting processes.

• Timely submission of monthly RFC and IBP reports.

• Full delivery of seasonal forecasting and sales milestones.

Key Competencies

• Analytical Thinking: Skilled at interpreting complex data, identifying trends, and driving insights.

• Financial Acumen: Deep understanding of budgeting, forecasting, and financial reporting.

• Retail Metrics Knowledge: Strong grasp of ST, WOH, GM, and other key KPIs.

• Stakeholder Management: Ability to engage, influence, and align cross-functional teams.

• Technical Expertise: Proficient in Power BI, Excel, and reporting systems.

• Communication: Clear, concise, and able to simplify complex data for broad audiences.

• Collaboration: A team player who coaches, supports, and uplifts colleagues.

• Results Orientation: Accuracy, timeliness, and delivery against business objectives.

Key Relationships

• Internal: Pacific Sales, Finance, IT Solutions, Master Data, Customer Service, Supply Chain.

Knowledge, Skills & Abilities

• 3+ years’ experience in Sales Analysis.

• Strong Power BI and Excel skills required.

• Industry experience in Sporting Goods, Fashion, or FMCG preferred.

• Exposure to sports industry an advantage.

Requisite Education & Experience / Minimum Qualifications

• University degree in Business, Finance, or related field preferred (not essential with relevant experience).

• Focus onFinance, Sales, or Analytics strongly valued.