Senior Specialist - Retail Marketing
- Shanghai, China
- Full time
- Competitive
- 10th April 2026
Full Description
In short
Are you well versed in all things Retail Marketing? Do you bring with you a hands-on approach, yet entrepreneurial spirit? If this speaks to you, we have an exciting opportunity waiting. Our team is looking for a dynamic new team member to support the Retail Marketing Team based in Shanghai. You will work very closely with the Chinese Marketing- and Sales Team, ensuring seamless executions of all locally planned retail store activations. You will help find opportunities with our commercial team and business partners to grow brand awareness and sellout - managing projects from brief through to execution.
Your Mission
- You will be responsible for developing and defining Greater China marketing across our DTC retail channels, which delivers significant business growth and achieve consistent & excellent brand representation.
- You will be responsible for elevating the consumer’s experience in and around On’s retail stores in China. Which requires working closely with our DTC commercial team, you will support sell-ins with campaign-related marketing initiatives across all tiers of stores in the DTC retail channel.
- You will be in a team who creates impactful 360° brand experiences while ensuring that everything we do takes the customer-centric lens, is forward-looking and leverages consumer insights.
- You will be collaborating with various departments at On, including sales, operations, store design, store construction, events, and community.
- You will support sell-through with campaign-related marketing initiatives and always on activations in close collaboration with internal & external stakeholders (products, sales, VM, marketing, training wholesale partners & landlord).
- You will execute the planning of in-mall ads, campaign in-store presence, as well as brand storytelling in Greater China, ensuring impact and reflecting our brand equity to drive purchase intent.
Your story
- You’ve got at least 3-5 years of experience in omnichannel retail/trade marketing and brand activation and have loved every minute of it. Sports/fashion industry experience is a plus.
- You are familiar with the retail industry and understand the challenges, opportunities and needs of this sector.
- Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW.
- You can see the bigger picture, but you know it’s the fine details that really matter
- You’re happy to step out of your comfort-zone and learn new skills.
- You love working with others, because you know that by joining together, we can achieve so much more.
- You like being out and about, visiting our retail partners and building strong partner relationships – with 20% of your working time likely to be away from the desk.
- You speak Chinese & English at a professional working level.
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.
Step One
It starts with you...
You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
Step Two
Interview with a recruiter
What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.
Step Three
Interview with a hiring manager
Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.
Step Four
The Case Study
What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.
Step Five
The Experience Day
Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.
Step Six
The Result
Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.
Step One:
It starts with you...
You'll start by submitting your application to a specific role.
We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
The organisation
- Sporting Goods & Apparel
- Zurich, Switzerland
- 2000+ employees
- Website
Ignite the human spirit through movement
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