Senior Specialist Marketing Operations MLP And SEO

Job Summary:

The Senior Specialist Marketing Operations, MLP and SEO will be responsible for optimizing marketing landing pages (MLP’s) and implementing effective search engine optimization (SEO) strategies. The ideal candidate will have a strong background in operations and digital marketing, with a proven track record of improving website performance and driving organic traffic growth. This role is 100% dedicated to ESPN. This role reports to the VP Product Marketing. This role is based in New York, NY.

Responsibilities:

• Manage and work through requests for Cannonball/Nexus updates for ESPN MLPs
• Partner across team to launch, maintain and evaluate A/B tests to optimize MLPs for conversion
• Lead reporting and analytics for MLPs
• Expert on building, updating and finding new features for MLPs to deliver on goals and business
  needs
• Develop and implement SEO strategies to increase organic search visibility and drive traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization.
• Monitor and analyze website performance metrics to identify areas for improvement.
• Collaborate with cross-functional teams such as product marketing, CRM and more to ensure SEO
  best practices are integrated into all marketing efforts.
• Determine roadmap for automation for business needs to modernize existing tools and systems
   

Required Qualifications:

• Minimum 4 years of experience in operations or digital marketing, with a focus on working in CMS tolls for SEO and landing page optimization.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong analytical skills and experience with web analytics tools.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Proven ability to manage multiple projects and meet deadlines.
   

Required Education:

• Bachelor's degree in Marketing, Communications, Business or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.