Senior Specialist Field Key Accounts NZ

Purpose & Overall Relevance for the Organisation

Drive profitable and sustainable market share growth within Sports Specialist accounts and related categories, while maintaining and enhancing the premium image of the adidas Group. This role plays a pivotal part in strengthening key retail partnerships, ensuring flawless execution of the go-to-market process, and delivering exceptional brand and commercial outcomes.

Key Responsibilities

• Deliver net sales targets across assigned Run Speciality/Outdoor and Football Specialty accounts – across categories Running, Football, Outdoor, & NZ Distributors.
• Manage account budgets, including cost centre and customer sales working budgets.
• Execute the Go-to-Market (GTM) process – forecasting, pre-lines, sell-in customer meetings, and range selections in alignment with seasonal products, technologies and concepts.
• Develop and execute tailored Account Marketing Plans aligned with customer portfolio and strategic priorities.
• Manage weekly and monthly order book processes to ensure timely delivery and accuracy.
• Analyse sell-through performance and translate insights into commercial actions.
• Understand both the Performance and Technical eco-system and identify opportunities to develop new business, being an advocate for the assigned Key Account/s. 
• Conduct quarterly business reviews and maintain strategic account plans.
• Identify and pursue new business opportunities within the performance and fashion segments.
• Monitor competitor activity and implement responsive, strategic actions.
• Provide realistic plans and forecasts on customers' performances (all KPIs including Pre-orders, NS, Conversion, Returns, Credit Notes, Trade Investments).
• Conduct regular customer visits in line with store visit guidelines (VM, re-orders, POS materials, storytelling)Deliver impactful product and technology training to partners, store teams and Podiatrists to grow brand credibility and sell out.

KPI’s

• Achievement of sales, profitability, and growth targets within assigned accounts.
• Forecast accuracy and order book management efficiency.
• Improvement in customer sell-through and conversion metrics.
• Execution quality of GTM milestones and marketing activations.
• Customer satisfaction and relationship strength across key stakeholders.

Key Relationships

• External: Buyer’s, Planners and Franchisee Partners
• Internal: Brand team, CTC / Category teams, Finance, Supply Chain

Knowledge, Skills & Abilities

• Strong commercial acumen with the ability to identify and capitalise on opportunities
• Excellent communication, relationship management, and negotiation skills
• Analytical and data-driven, with strong numerical competency
• Highly organised, detail-oriented, and able to manage multiple priorities
• Entrepreneurial mindset with a proactive, solution-oriented approach
• Strong presentation and influencing abilities across varied audiences
• Passion for sport and the adidas brand
• Technically savvy, with a willingness to learn new products and their specific features and benefits
• Creative innovator committed to constant improvement.
• Thrive in being a team player whilst also having the ability to work autonomously using own initiative.
• Self-starter – driven to make a mark, leave the role bigger then when you started it.
• Objective and mature mindset, understanding both perspectives.
• Courageous and curious enough to look at new ways of doing things; not always doing the same, expecting a different result.
• Hard worker but can have a laugh and bring the fun!
• Wholesale Experience and local market experience is a must!

Requisite Education & Experience / Minimum Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (preferred)
• 4–5 years of experience in Key Account Management, Field Sales, or a similar commercial role with strong understanding of the local market
• Industry – Understanding of and experience with sports/footwear technology or passionate about the sports within your category: Hiking, Football, Running etc…
• Proven track record in delivering sales growth and managing strategic accounts
• Proficiency with Microsoft Office (Excel, PowerPoint) and CRM systems

What’s On offer?

• The successful candidate will receive a competitive base salary, and a range of adidas employee benefits, which may include:Performance incentives and recognition for your hard work.
• Generous discounts across all adidas merchandise.
• Remote Work Options – 3 days in the office/2 remote.
• Fitness & Wellbeing - We invest in your mental and physical health and wellbeing through gym membership allowances, training programs and access to the Employee Assistance Programs.
• Parental Benefits – thought out benefits for both Mum and Dad.
• Employee Engagement Events throughout the year.