Senior Specialist Category Management Local Production & Football & Motorsports

Key Responsibilities:  

• Drive and coordinate local production activities across relevant categories, working closely with Category Managers and the local Liaison Office to increase local production volume.
• Lead the planning and follow-up of local production processes, ensuring alignment with seasonal timelines and business requirements.
• Plan and monitor seasonal agreements for locally executed embellishment processes and coordinate related timelines.
• Monitor production and embellishment processes with agreed local manufacturers to ensure timely execution.
• Track Football Club Launch Plans, including local production phases and relevant communication in Türkiye.
• Work closely with the Team Sports & Football Director and Liaison Office to coordinate football clubs’ requirements and ensure effective execution of signed team jersey plans.
• Work closely with adidas Global Football BU on licensed apparel design and development.
• Manage key aspects of range management, including segmentation and distribution, and support pricing decisions to deliver target margins, volumes and value.
• Develop forecasting and relevant KPI reporting and provide scenario analysis related to respective categories.
• Follow up on global product launches and collaborate with Communication, Omni and Sales teams to ensure alignment with local launch timing and execution.
• Play an active role in clubs’ and federations’ licensed apparel business, coordinating product-related requirements and timelines throughout the collection creation lifecycle.
• Continuously seek opportunities to grow the Football & Motorsports business and follow up on competition in the local market.
• Support BU Football & Motorsports in ensuring strong exposure across relevant local and brand channels.
• Support the Manager CTC adidas with relevant reporting, data consolidation and analysis.

KPIs:

• Brand Health KPIS (Brand momentum, Net Promoter Score, net sales)
• Carry out go to market plans ensuring timelines
• Brand reputation through fast and high quality response time to external world
• Executional excellence in global campaign implementation and localization.
• Brand Reach and Perception

Knowledge, Skills and Abilities:

• Strong analytical skills
• Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
• Strong cross functional experience, across merchandising, category management, brand and sales
• Structured, organized and process oriented.

• Excellent presentation skills

• Fluent in written and spoken English is a must.

Key Relationships:

• CTC Manager and entire adidas Turkey Brand Team
• EM Turkey Channel Teams (DTC, e-Com, Wholesale)
• EM Hub Bus and CTC
• EM Turkey, SCM
• EM Turkey, Mops
• EM Turkey Demand Planning
• LO office & Local Suppliers