Senior Specialist Category Management Football / Motorsports / Local Production

Key Responsibilities:  

• Manage all aspects of range management, including segmentation and distribution for.
• Establish pricing of the range to deliver target margins, volumes and value, including pricing harmonization across all categories.
• Create impact in respective categories showroom and sell-in setup.
• Develop defined parameter-level forecasting, provide all relevant KPI reporting and provide any required scenario analysis related to respective category.
• Follow up global product launches to ensure alignment with local launches.
• Actively collaborates and supports communication & omni & sales teams with regards to launch timing, products, tools and product performances for necessary actions to be taken.
• Continuously seek additional opportunities to grow Football & Motorsports business.
• Highly active role in clubs/feds licensed apparel business in terms of both product and relations. Plan all relevant timelines and coordinate meetings during the collection creation lifecycle.
• Work very closely with adidas Global Football BU for licensed apparel design and development.
• Support constantly analyzing the success of the marketing plans across all communication channels and sharing that learning with Global Brand Marketing.  
• Proactively contribute to strategy by identifying market trends, sharing consumer and business insights, and recommending initiatives to strengthen category positioning.
• Contribute managing reports as an integrated team in line with team objectives, targets and guidelines.
• Assist BU Football & Motorsports to ensure leading exposure in local and brand relevant channels.
• Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.
• Track Football Club Launch Plan with including Production phase communication in Turkey.
• Actively works with Football director & team in terms of football clubs’ requirements and time phases, and LO for perfect execution of signed team jersey plans

• To increase local production volume, working closely with all category managers and the local Louison Office,
• Concluding, planning, and monitoring seasonal agreements for all embellishment processes applied locally,
• Monitoring and controlling the processes of contracts with agreed local manufacturers regarding production and embellishment.

KPIs:

• Brand Health KPIS (Brand momentum, Net Promoter Score, net sales)
• Carry out go to market plans ensuring timelines
• Brand reputation through fast and high quality response time to external world
• Executional excellence in global campaign implementation and localization.
• Brand Reach and Perception

Knowledge, Skills and Abilities:

• Strong analytical skills
• Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
• Strong cross functional experience, across merchandising, category management, brand and sales
• Structured, organized and process oriented.

• Excellent presentation skills

• Fluent in written and spoken English is a must.

Key Relationships:

• CTC Manager and entire adidas Turkey Brand Team
• EM Turkey Channel Teams (DTC, e-Com, Wholesale)
• EM Hub Bus and CTC
• EM Turkey, SCM
• EM Turkey, Mops
• EM Turkey Demand Planning
• LO office & Local Suppliers