Senior Specialist, Brand Planning & Operations, Japan
- Tokyo, Japan
- Full time
- Competitive
- 22nd February 2026
Full Description
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO YOU’LL WORK WITH
The Senior Specialist partners with a dynamic Marketing team including Brand Management, Energy Marketing, Brand Creative, Integrated Media, Integrated Retail Marketing, and Digital Marketing. Reporting to the Senior Manager, Brand Planning & Operations, the role collaborates across functions and Asia Pacific Latin America (APLA) to deliver operational excellence.
WHO WE ARE LOOKING FOR
Nike seeks a highly organized and results-driven professional to join the Marketing team in Tokyo. This individual combines strong communication and problem-solving skills with expertise in project and budget management. A passion for sport, curiosity about consumers, and commitment to Nike’s brand standards are essential.
- Minimum 3–5 years of experience in Marketing or Business Operations with a strong background in cross-functional project management.
- Bachelor’s degree in Marketing, Business, or a closely related field.
- Expertise in project/portfolio management, resource planning, and budget oversight.
- Ability to build and maintain operational systems, tools, and processes.
- Experience supporting seasonal marketing workflows, go-to-market planning, and consumer-led brand strategy.
- Proficiency with planning and collaboration tools preferred (e.g., Keynote, Box, Airtable, Excel).
- Strong oral and written communication skills in both English and Japanese.
WHAT YOU’LL WORK ON
You will lead program planning and delivery, maintain enablement toolkits, and support budget management processes to keep marketing operations running smoothly.
- Manage pre-season planning, including product booking reconciliation for key projects and seasonal toolkits.
- Drive in-season milestones such as marketing hand-offs, integrated reviews, seasonal debriefs, and quarterly recaps.
- Facilitate leadership forums by sharing project health, risks, and milestones.
- Maintain the Japan Marketing Homebase Airtable as the central hub for tracking launches and completions.
- Develop playbooks, templates, and training materials to guide teams through marketing processes.
- Review toolkits regularly for accuracy and alignment with cross-functional procedures.
- Support budget planning by creating internal orders and leading monthly forecasting and reconciliation.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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