Senior Specialist B&M FO EMC

Purpose & Overall Relevance for the Organization:

This role is responsible for managing pre-season and in-season category buying for EMC DTC channels. (Retail, Ecom & Franchise guidance) In this role you are part of a team responsible for maximizing the sales, profitability & brand equity of the EMC (Emerging Markets Central) region by building the merchandising strategy for the market to drive the overall DTC business.

Key Responsibilities:

•    Drive category specific buying strategy and execution for DTC being responsible for meeting all KPIs including Net sales, Margin, range efficiency, productivity, and range overlap.
•    Drive a compelling range/concept selection for each market by balancing both brand and commercial considerations and supporting the overall business strategy.
•    Based on the OTB and the assortment plan, make the buying forecast ensuring consistency with the marketing strategy and historical data
•    Drive Country Range enhancements through assortment planning that reflects localization and differentiation in the marketplace for DTC.
•    Provide regular analysis of sell-through performance and contribute to strategic planning based on the analysis.
•    Ensure product availability in collaboration with supply chain team, develop an action plan to mitigate risks. 
•    Identify market opportunities and implement actions to capture unmet consumer demand, improving customer satisfaction and market share. 
•    Work closely with Planning, Finance, Demand planning, SCM & operations teams to ensure alignment of trading actions with broader business strategies.

Key Relationships: 

•    Planning
•    Operations
•    Brand
•    Finance
•    Supply Chain
•    Franchise sales
•    EM Hub Merchandising, Ecom & Franchise team

Knowledge, Skills and Abilities: 

•    Strong time-management, planning and organizational skills 
•    Proficiency of MS Office suite of products
•    Fluent in English
•    Knowledge of Retail Management Systems
•    Strong analytical skills
•    Structured, organised and process orientated
    

Requisite Education and Experience / Minimum Qualifications: 

University degree in business/Finance/Merchandising.
Merchandising Experience: 3+ years