Senior Professional, Category Marketing - Train & Licensing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Senior Professional, Category Marketing – Train & Licensing plays a critical role in shaping and delivering franchise-led, consumer-first storytelling across the Train category, with explicit accountability for representing the Mens Train consumer within a co-gender marketing model. This role will also support license partner marketing strategy and ultimate go-to-market execution. This role operates with a high degree of ownership, deep product fluency, and strategic impact, partnering closely with Senior Managers and cross-functional teams.  

Your Impact

• Own development and execution of seasonal category toolkits, ensuring Mens Train product, insights, and storytelling are fully embedded within co-gender narratives  
• Serve as a subject-matter expert in Mens Train and licensed products, translating technical product features, fit, and innovation into clear consumer benefits for products such compression gear, performance tees, shorts, footwear, underwear, as well outbound license categories including eyewear and hydration 
• Own execution, synthesis, and share-out of research related to the Mens Train consumer, sport culture, and competitive landscape  
• Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives  
• Partner with licensees to drive their marketing strategy and budget in alignment with UA’s inline marketing strategy and brand standards. Contribute to the overall brand strategy across the entire outbound licensing portfolio. Full marketing life-cycle management: deliver seasonal direction, manage timelines and approval process, measure impact, iterate 
• Proactively collaborate with regional marketing teams to support localization while maintaining global consistency  
• Own seasonal seeding and activation processes for Mens Train and outbound licensing stories, including execution, tracking, and recap  
• Support photo and content planning to ensure Mens Train hero products are accurately represented; opportunistically integrate licensing products into relevant marketing timeline moments, consumer journeys, photoshoots, seeding, etc. as applicable/available 
• Participate in travel for shoots, market visits, and consumer/athlete insight gathering  

Qualifications

• 4+ years of experience in brand marketing, category marketing, licensing, agency or related consumer-focused roles within a global consumer, sport, or lifestyle brand  
• Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables  
• Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits  
• Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance  
• Lead and manage relationships with third-party licensees, ensuring clear communication, professionalism, and strong alignment on expectations while proactively addressing challenges. Drive consistency and adherence to brand standards across all touchpoints, while identifying synergies and new opportunities for product integration within the broader marketing ecosystem to elevate partner execution. 
• Experience supporting relationship or account management with third-party licensees and/or partner collaborations a plus 
• Experience working within a matrix environment and/or covering global responsibility is a plus.  
• Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently  
• Confident communication with the ability to present ideas, insights, and work-in-progress to cross-functional partners  
• Strong passion for performance sport, training and fitness culture, wellness, and athlete-led product creation  
• Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering  

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 
• Travel: 10-20%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

 $90,000.00-$120,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity