Senior Product Marketing Manager, Audience & Advertising

The Role - Senior Product Marketing Manager 

We’re looking for a Senior Product Marketing Manager to own and drive the go-to-market strategy for our Ads business. This role sits at the intersection of product, commercial, and brand—translating sports-powered advertising capabilities into differentiated narratives that win across brands, agencies, leagues, sportsbooks, broadcasters, and content owners.

You will lead end-to-end GTM for Ads solutions, shape the category narrative around sports-driven adtech, and ensure our commercial teams are equipped to win.

What You’ll Own

Go-to-Market Leadership

• Own Ads GTM sprints and multi-surface narratives across product releases and solution launches.
  
  
• Drive end-to-end GTM for Ads capabilities supporting media execution (creative services, analytics, bid strategies, identity solutions).
  
  
• Sequence launches and campaigns against the global sports calendar (fixtures, tentpole events, rights windows).
  
  
• Run structured launch checklists, readiness scorecards, and post-launch performance readouts.
  
  
• Surface risks early with clear options and recommended actions.
  
  

Positioning & Messaging

• Lead positioning that clearly differentiates our Ads offering:
  
  
  • Deep integration into existing programmatic infrastructure
    
    
  • Exclusive, high-value sports audiences
    
    
  • Sports-based bidding and optimization tools
    
    
• Translate product strengths into segment-specific value propositions tied to measurable outcomes (CPA, CPC, CPM, CPI, FTD).
  
  
• Connect identity, privacy-safe targeting, contextual intelligence, and predictive analytics into one cohesive story.
  
  

Thought Leadership & Category Development

• Shape and articulate our POV across identity, adtech integration, AI-powered optimization, and sports data triggers.
  
  
• Develop keynote narratives, webinars, and white papers that connect sports signals to dynamic creative, incremental reach, and CTV performance.
  
  
• Partner with PR/AR to amplify cross-product narratives and elevate executive visibility.
  
  

Sales Enablement & Segment Strategy

• Build segment-specific toolkits for:
  
  
  • Brands & Agencies
    
    
  • Leagues & Teams
    
    
  • Sportsbooks/Operators
    
    
  • Broadcasters & Content Owners
    
    
• Deliver discovery frameworks, objection-handling guides, ROI models, demo scripts, sports-moment playbooks, and broadcast/in-stream inventory strategies.
  
  
• Translate win/loss insights into “why we win” messaging, pricing and packaging tests, and bundling strategies.
  
  

Insights, Performance & Enablement

• Run disciplined win/loss analysis across identity graphs, creative platforms, and sports-specific adtech solutions.
  
  
• Maintain a single source of truth for Ads case studies, approved benchmarks, testimonials, and reporting artifacts.
  
  
• Integrate dashboards and real-time insights into customer-facing materials and analyst briefings.
  
  
• Define and own Ads GTM KPIs, including:
  
  
  • Self-serve vs. managed-service mix
    
    
  • Product attach and adoption
    
    
  • Cross-channel activation
    
    
  • Time-to-first-value
    
    
  • Campaign adoption and retention by segment
    
    
  • Revenue and pipeline influence
    
    

 Cross-Functional Orchestration

• Align closely with Product, Core Marketing, Brand/PR/AR, CS, RevOps, and Commercial teams.
  
  
• Influence without authority to ensure execution excellence across distributed stakeholders.
  
  
• Act as the connective tissue between roadmap, narrative, and revenue.
  
  

Required Qualifications

• 5+ years of product marketing experience, with clear ownership of GTM strategy and execution.
  
  
• 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology.
  
  
• Proven track record of building and scaling successful go-to-market programs.
  
  
• Strong cross-functional leadership and the ability to influence senior stakeholders.
  
  
• Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives.
  
  
• Analytical mindset with the ability to translate performance data into actionable insights.
  
  
• Strong understanding of identity frameworks, privacy-safe targeting, analytics, cloud/on-prem data environments, and emerging adtech ecosystems.
  
  
• Experience managing multi-channel GTM execution across owned and earned channels.
  
  
• Bachelor’s degree required; MBA preferred.
  
  
• Willingness to travel (~25%).
  
  

Who You Are

• Strategic but hands-on—you move easily between big-picture narrative and tactical execution.
  
  
• Commercially minded and outcome-driven.
  
  
• Comfortable in fast-moving, evolving environments.
  
  
• Pragmatic, direct, and solutions-oriented.
  
  
• Energized by the intersection of sports, data, identity, and advertising technology.

The salary for this role is based on an annualized range of $170,000 - $210,000 USD. This role will also be eligible to take part in Genius Sports Group's benefits plan.