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Senior Product Manager FTW Future City

  • Shanghai, China
  • Full time
  • Competitive
  • 23rd October 2025
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Full Description

Purpose & Overall Relevance for the Organization:

Be the consumer and sport expert

Influence and execute the category direction

Work with all necessary functions to deliver the category business objectives

Create ranges within the category from both and image and commercial point of view

Key Responsibilities:

Influence and implement strategic category direction, proactively set range direction for both Future City and Value Range

Identify new business opportunities to drive innovation and commerciality

Show full understanding and drive the product creation process whilst managing all tasks within the given time frames

Become a role model for other team members with regards to product creation process

Show leadership through living the brand values

Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence

Proactively analyze business, draw conclusions and act upon the key findings, drive profitability and efficiency

Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines

High level of product expertise in creating high value perceived products

Be a competent partner for product and ranging discussions with markets and retailers

Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content

Identify projects to optimize category performance, work independently and steer to conclusion

Key Relationships:

Steer a strong relationship and ensure constant dialogue/feedback with

business unit and across other BU´s

Cross-functional team (Design, Development, Materials, Costing, Planning)

Markets and relevant third parties

Knowledge, Skills and Abilities:

Lateral thinking and challenge status quo

Communication skill set, including effective negotiation and clear transportation of information

Step up to conflicts, work towards a diplomatic solution

Be open for change, support execution of change management

Cooperate effectively to maintain and develop trustful relationships

Basic leadership skills esp. in driving ad hoc projects independently

Work independently as well as part of a team

Efficiently plan and prioritize daily work

In-depth knowledge of respective product category

Advanced analytical skills, be solution driven and result oriented

Ability to travel

Passion for sports

Requisite Education and Experience / Minimum Qualifications:

College degree, preferably in marketing/business/textile/fashion

Minimum of 6 years’ Product Marketing experience with FTW background

Fluent in English

PC skills (MS Office programs)

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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