Senior Product Manager, Footwear

Purpose & Overall Relevance for the Organization:

• Be a consumer, culture and sport expert, with a passion and willingness to bring culture and sport together

• Support in influencing and executing the category direction

• Support in working with all necessary functions to deliver the category business objectives

• Support in creating ranges within the category from both an image and commercial point of view, while actively connecting with GTM and Merchandising

Key Responsibilities: 

• Support the director in influencing and implementing strategic category direction while proactively assisting in range direction.

• Assist in identifying new business opportunities to drive innovation and commerciality, ensuring alignment with brand and business unit (BU) strategies.

• Provide product creation process expertise, ensuring all tasks are executed within set timeframes while maintaining product excellence.

• Act as a role model for the team, supporting the product creation process and fostering a collaborative environment.

• Facilitate strong cross-functional relationships with interlinked departments to enable an efficient product development process.

• Conduct business analysis, draw insights, and support actions that drive profitability and efficiency.

• Leverage strong knowledge of product information systems and interlinking functions to ensure clarity on timelines and processes.

• Contribute high-level product expertise to create industry-leading products and support discussions with markets and retailers.

• Prepare and present ranges and business-related topics with the appropriate structure and audience in mind.

• Collaborate with Go To Market (GTM) counterparts to integrate GTM direction into relevant ranges.

• Take ownership of specific projects that optimize category performance, working independently while providing updates to leadership.

• Support direct reports (if applicable), ensuring structured onboarding, functional skill development, and alignment with team goals.

• Maintain a strong understanding of the NAM marketplace, competitive landscape, and key consumer insights to inform decision-making.

• Provide operational support to ensure the BU vision, strategic objectives, and financial targets are met, while helping guide creation teams in executing brand strategies.

Authorities:

• Personnel managed – if applicable

• Budget managed – no   

Key Relationships: 

• Steer a strong relationship and ensure constant dialogue/feedback with 

• business unit and across other BU´s

• cross-functional team (Design, Development, GTM, Sports Marketing, Materials, Costing, Planning)

• markets and relevant third parties

Knowledge, Skills and Abilities: 

• Lateral thinking and challenge status quo

• Communication skill set, including effective negotiation and clear transportation of information

• Step up to conflicts, work towards a diplomatic solution

• Be open for change, support execution of change management

• Cooperate effectively to maintain and develop trustful relationships

• Basic leadership skills

• Work independently as well as part of a team 

• Efficiently plan and prioritize daily work

• In-depth knowledge of respective product category 

• Advanced analytical skills, be solution driven and result oriented

• Ability to travel

• Passion for sports

Requisite Education and Experience / Minimum Qualifications: 

• College degree, preferably in marketing/business/textile/fashion

• Minimum of 5 years Product Marketing experience with APP, FTW or ACC background 

• Experience in trade or sales is helpful

• Fluent in English 

• PC skills (MS Office programs)