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Senior Product Manager App Spw

  • Shanghai, China
  • Full time
  • Competitive
  • 15th March 2026
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Full Description

Senior Product Manager,SPW APP Men’s Lead

Purpose & Overall Relevance for the Organization:

  • Bring consumer and sport insights into your concepts
  • Execute the category direction
  • Work with all creation functions to deliver product concepts
  • Create ranges within the category from both an image and commercial point of view

Key Responsibilities:

  • Proactively manage range direction, Be considered as a range expert by markets and retailers
  • Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the BU direction and implement it into relevant ranges in partnership with BU counterparts
  • Propose a clear strategy for the range and how to move it on
  • Giving inspiration & Mentoring team with solid leadership
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
  • Good level of product expertise to create industry leading products
  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Actively analyses business, draw conclusions and propose action steps
  • Work independently on projects and follow up on project development
  • Strong Flexibility & Agility to adapt to changes, and open for new learnings

Key Relationships:

  • Maintain a strong relationship and ensure constant dialogue/feedback with
    • business unit and across other BU´s
    • cross-functional team ( Design, Fashion Operations ,CtC, Materials, Costing, Planning)
    • markets and relevant key retailers
    •  Other creation centers : CCH / CCT

Knowledge, Skills and Abilities:

  • Transport information clear and effectively – negotiate skillfully
  • Cooperate well and effectively to maintain and develop trustful relationships
  • Work independently as well as part of a team
  • Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
  • Knowledge of respective product category
  • Strong analytical skills, be solution driven and result oriented
  • Ability to travel
  • Actively interested in lifestyle and/or fashion
  • Passion for sport

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 8 years Product Marketing experience with APP, FTW or ACC background
  • Experience in trade, vertical retail business model or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs, especially PowerPoint and Excel)

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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