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Senior Product Line Manager Training Footwear HYROX

  • Herzogenaurach, Germany
  • Full time
  • Competitive
  • 10th April 2026
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Full Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

  • Conduct international market and competitor analyses, including forecast and sales data evaluation

  • Develop collection and go to market strategies for assigned product lines

  • Independently create conceptual assortment plans (CAP) aligned with business targets and merchandising plans

  • Manage product lines throughout the entire creation process—from line planning to prototype approval and international launch presentations

  • Collaborate closely with Merchandising, Design, Development, and cross‑functional teams to ensure market‑relevant and consistent collections

  • Drive the product creation process according to the go‑to‑market calendar and present strategies to international partners and key accounts

  • Plan, coordinate, and control instore dates and product flow

  • Continuously monitor product costing, margins, and FOB prices to optimize quality, profitability, and sales

  • Ensure accurate and timely maintenance of the Product Range Management system and lead the SMU process (incl. budgets, briefs, range planning)

  • Analyze business performance to meet net sales and margin targets and communicate insights effectively to internal and external stakeholders.

Your talent

  • Bachelor’s degree in Business Administration, Sports Management, Marketing, or a similar field

  • Minimum 6 years of international product management experience in the sports industry; go‑to‑market or marketing experience is a plus

  • International footwear experience within a top‑tier global sports company

  • Strong knowledge and passion for the football market, technical consumer trends, as well as fashion/lifestyle and retail environments

  • Excellent analytical skills combined with strong business acumen

  • Outstanding English communication and presentation skills, written and verbal

  • Team player with strong initiative, entrepreneurial mindset, and high energy

  • Detail‑oriented, proactive, and motivated to work in a fast‑paced international environment

  • Deep proficiency in MS Office applications, especially Excel and PowerPoint

  • Ability to translate market and consumer insights into strategic product decisions.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.

The organisation

PUMA Logo
PUMA
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees

FOREVER is our mindset. FASTER is our attitude. Ready to write the future history of sports and culture? Join the #PUMAFam.

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