Senior Product Line Manager Sportstyle Apparel

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

• Drive global market, consumer, and competitor analysis to identify opportunities and define product strategy
• Develop and execute collections for assigned product lines
• Build Conceptual Assortment Plans (CAP) by product category and price architecture, aligned with merchandising and business targets
• Manage product lines through the entire product creation process, from planning, internal design and development meetings to prototype approval and global launch
• Execute product development in line with the GTM calendar, ensuring quality
• Collaborate across Footwear, Apparel, Accessories to ensure strong concept and product alignment
• Present product strategies and collections to international stakeholders and key partners
• Manage pricing, margins, product flow, and in‑store timing to ensure commercial success
• Validate and manage final FOB pricing to ensure alignment with defined margin targets
• Challenge product costing to drive the right balance of quality, margin, and net sales from design to production
• Develop catalogue content and support sell‑in materials
• Build strong market and industry insights through regular market visits, trade fairs, and suppliers.

Your talent

• Preferably Bachelor/Master Degree in Fashion Management, Business Administration or Marketing
• Minimum 5 years of international apparel experience in a similar position with a top tier international sports company or vertical apparel brands
• Ideally first experiences in people management
• Readiness to travel
• Very good knowledge and passion for sportswear and consumer trends
• Very strong ability to work in a fast-paced environment dealing with complex processes at the same time
• Team player mentality, high flexibility and open mindedness
• Very strong analytical skills, overall business orientation
• Very good verbal and written language skills in English
• Deep knowledge of MS Office environment (Excel, Power Point, etc.)
• Initiative, energy, passion, eye for details, confident and looking for daily challenges in an international environment
• Please add your PORTFOLIO to the application
• This position is limited for 18 months.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.