Senior Online Casino Manager

Fanatics Betting & Gaming is looking for an Senior Online Casino Manager who possesses a blend of media, analytical and creative skills to effectively drive growth. Key requirements include a strong understanding of digital marketing strategies, particularly in performance and brand marketing. Attention to detail and critical thinking is essential for tracking performance, optimizing strategies based on insights and influencing key stakeholders. Knowledge of the gaming industry and compliance regulations is crucial, as is the ability to craft compelling content that resonates with target audiences.

Excellent communication skills, both written and verbal, are important for collaborating with teams. A results-driven mindset, coupled with a passion for gaming, will be important in enhancing the role's effectiveness in attracting and retaining players.

This Senior Manager will lead the online casino acquisition strategy, working with channel leads to coordinate the activation and iteration of the approach. The role would work very closely with both the Casino and Marketing teams.

Roles and responsibilities

• Formulate and own the OC direct acquisition strategy working with Senior Director of Performance. This comprises how we invest across both Spinners and Rollers
• Formulate with brand and paid channels mid-funnel paid media strategies and approach to grow brand awareness and consideration (in-turn aiming to drive organic performance)
• Work with OC team on developing the right acquisition promotions
• Owner of all OC business reporting, including weekly and monthly updates
• Act as the bridge between marketing and OC teams to ensure both functions are across and aligned with activity and approach
• Work with media teams and O&O teams to guide strategy and performance decisioning
• Work closely with Senior Director of performance on forecasting, budget planning and management
• Work with creative teams on developing and executing best in class creative that is ‘fit for purpose' by channel
• Work with early life team to guide casino strategy in optimization of core funnel metrics
• Support and drive OC marketing roadmap with product
• Be part of OC 2025 working groups as the marketing representative

Requirements:

• Bachelor level degree or relevant work experience
• 7+ years of experience working in acquisition marketing, performance or similar field
• Strong work ethic. Accountable, driven, and pushes self and others for results
• Relates and works cooperatively with people across levels, functions, culture, and geography to achieve shared goals
• Excellent communication skills, both written and verbal
• Experience in coordinating projects and deadlines
• Strong analytical and problem-solving skills
• Experience working in sports and specifically the casino space is a plus
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

The base salary range for this role is $106,000 per year - $180,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits,, and more. We'll also give you $700 USD (or local equivalent) to set up your home office!

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.