Senior NBY Omni Activation Specialist

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries, and push the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Nike By You (NBY) is Nike’s global customization business, responsible for serving the brand, business, and consumer through self‑expression on relevant product at the right moments. Our goal is to inspire creativity, unlock innovation, and enable personalization—bringing the power of sport to every athlete* across all sports and geographies.

WHAT YOU’LL WORK ON

As Senior NBY Omni Activation Specialist, you will own how NBY shows up for consumers through sport. This role focuses on turning global and seasonal strategy into action—bringing NBY to life through priority sport moments, athlete storytelling, and connected consumer journeys.

This is a hands‑on role that requires strong ownership, clear judgment, and the ability to drive work forward through collaboration and influence.

You will:

• Obsess the NBY consumer and moments that matter most

• Translate global and seasonal strategy into clear activation plans

• Execute NBY integrations tied to key sport moments and athletes*

• Support athlete‑led NBY storytelling with Sports Marketing

• Share consumer insights with Design, Footwear, and Merchandising

• Deliver connected consumer experiences across digital and stores

• Improve NBY activation processes and ways of working

• Identify opportunities where NBY can help grow the business

WHO WE ARE LOOKING FOR

This role is ideal for someone who enjoys both strategic thinking and hands‑on execution. You are comfortable owning work end‑to‑end, understand how sport and culture create connection, and know how to bring those moments to life across digital and physical experiences.

What you bring:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)

• 5+ years of experience in brand activation, marketing, consumer experiences, or related fields

• Demonstrated experience translating strategy into executed consumer‑facing activations

• Strong understanding of omni‑channel marketing, including digital, retail, and physical experiences, with fluency in digital consumer journeys & touchpoints

• Proven ability to manage multiple initiatives, stakeholders, and timelines simultaneously

• Strong communication, storytelling, and presentation skills

• Consumer‑first mindset with an understanding of sport, culture, and brand expression

• Ability to operate with autonomy while maintaining strong alignment with teammates and leadership

WHO YOU’LL WORK WITH

You will collaborate with Global and Geo partners across Nike, including:

• Nike Direct

• Brand Marketing, Digital Marketing & Retail Marketing

• Sports Marketing

• Digital Operations

• Merchandising

• Footwear & Design

• Supply Chain

• Consumer Services

• Geographies

This role sits at the intersection of sport, brand, product and consumer, requiring strong partnership and day‑to‑day collaboration.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.