Senior National Account Manager Spar

Red Bull UK is currently recruiting for a Senior National Account Manager (Spar) to be based in the UK.

The Senior National Account Manager (SNAM) is responsible for driving revenue growth through strategic account planning, effective customer engagement, and best-in-class execution in Spar. This role requires strong commercial acumen, negotiation skills, and cross functional collaboration to deliver against key business objectives.

The SNAM will work closely with the Wholesale Business Unit Director to implement the Spar strategy, lead key negotiations and ensure the delivery of joint business plans. Additionally, they will manage and develop a National Account Executive (NAE) to support execution and the overall delivery of objectives.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• COMMERCIAL MANAGEMENT & ACCOUNT GROWTH

  Deliver volume, share and profit targets by executing tailored business plans.
  Develop and maintain strategic joint business plans with Spar.
  Negotiate and implement cost price increases, trade terms, and promotional plans.
  Track sales performance and forecasting, ensuring accurate demand planning.

• CUSTOMER ENGAGEMENT & RELATIONSHIP MANAGEMENT

  Build strong relationships with key stakeholders across Spar.
  Develop a comprehensive customer contact matrix and align key stakeholders
  Work with cross-functional teams including Field Sales, Shopper Marketing, Supply Chain and Demand Planning to maximise brand visibility and execution.

• LEADERSHIP & TEAM DEVELOPMENT

  Manage and develop a National Account Executive (NAE), providing excellent management and coaching to maximise their strengths.
  Develop a high-performance culture through high engagement, promoting a healthy feedback cycle.
  Lead by example, driving a culture of performance, accountability, and continuous improvement.

• DATA-DRIVEN DECISION MAKING

  Analyse sales data, category insights, and market trends to inform strategic decision making.
  Track and evaluate trade investment ROI to optimise budget allocation with cross functional partners like Commercial Finance & Net Revenue Management.
  Ensure accurate forecasting and promotional planning to drive availability, efficiency and profitability.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Proven experience as a National Account Manager or similar commercial role within FMCG.
• Strong track record in customer negotiations, JBP execution, and revenue growth.
• Ability to influence internal and external stakeholders at multiple levels.
• Strong analytical skills with proficiency in sales data interpretation.
• Excellent communication and presentation skills.
• People management and coaching experience.

• Travel 30-40%