Senior Media Planning Manager

Why Join DAZN?

DAZN is transforming how fans consume live sport, delivering premium streaming experiences to millions across global markets. As we continue to expand our presence in North America, strategic and insight-led media planning is essential to driving brand growth, audience reach, and subscriber acquisition. Joining DAZN means stepping into a dynamic, fast-moving environment where your expertise shapes high-impact campaigns across some of the biggest moments in sport.

As a Senior Media Planning Manager, you will play a crucial role in leading the development of integrated media strategies that elevate DAZN’s position in the North American market. This role sits at the intersection of strategy, creativity, and data—giving you the opportunity to create meaningful, measurable impact on how sports fans discover and engage with DAZN. If you excel in translating insights into smart media execution, collaborate confidently across teams, and thrive in a high-energy environment driven by live sports, this is an opportunity to influence DAZN’s growth in one of its most important markets.

The Role:

As a Senior Media Planning Manager, you will lead the end-to-end planning, management, and optimisation of integrated media campaigns. Partnering closely with Brand, Growth, Creative, Data, Product, and external media agencies, you will ensure DAZN’s campaigns deliver maximum reach, impact, and performance across channels including TV, digital, OOH, social, programmatic, and partnerships.

You will develop annual and campaign-specific media strategies, manage agency relationships, oversee investment recommendations, and ensure plans are aligned with commercial objectives and market insights. You will also evaluate performance, refine targeting approaches, and deliver actionable recommendations to drive efficiency and effectiveness. This role is ideal for someone who brings strong cross-channel media expertise, deep market knowledge, and the ability to lead complex, high-profile campaigns in a fast-paced environment influenced by major sports cycles.

Salary Range: $70,000 - $90,000. This is hybrid role which will be based mostly on site from our New York office.

Department

RS-292 - O06

Employment Type

Permanent - Full Time

Location

US - New York

Workplace type

Hybrid

What You'll Be Doing:

• Leading development and execution of integrated media strategies across all channels
• Managing media agencies and ensuring best-in-class planning, buying, and optimisation
• Overseeing campaign delivery across TV, digital, social, OOH, audio, and partnerships
• Translating commercial goals, audience insights, and research into robust media plans
• Managing budgets, investment allocation, forecasting, and pacing across campaigns
• Reviewing campaign performance and delivering actionable insights to stakeholders
• Developing measurement frameworks and supporting MMM, attribution, and uplift studies
• Guiding creative teams on media-informed asset needs and format best practices
• Collaborating with Brand, Growth, Product, and regional teams to align plans with business goals
• Identifying strategic opportunities based on consumer behaviour, trends, and competitive analysis
• Ensuring plans follow industry best practices and support continuous improvement
• Presenting strategies, plans, and results clearly to senior leadership
• Contributing to long-term media planning and brand-building strategies

What You'll Bring:

• Strong experience in media planning, strategy, or comms planning within a media agency or in-house team
• Deep understanding of the North American media landscape and consumer behaviour
• Cross-channel expertise across TV, digital, social, OOH, and programmatic
• Ability to translate insights and data into strong media recommendations
• Strong analytical ability and experience with measurement, reporting, and effectiveness tools
• Excellent stakeholder management and communication skills
• Ability to manage high-volume, fast-paced campaigns with multiple priorities
• Experience working with creative, research, and data teams to inform media approaches
• Knowledge of subscription, streaming, entertainment, or sports industries (a plus)
• A proactive, solution-oriented mindset with strong attention to detail

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.