Senior Marketing Media Manager Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

• Define the European Media strategy in close collaboration with the Director and the Teamhead Performance Marketing

• Collaborate to develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, based on Full-Funnel and ROI approach.

• Develop onlineandoffline marketing plans / roadmaps for TG relevant mediaactivation to increase brand awareness, visibility and support business needs in Europe on a country level.

• Support the Media Director Marketing Europe in preparation of future media budget planning & allocation guidelines for the European Region

• Be aware of newand especially Digital trends, platforms and innovations both technologically and content wise in an effort to leverage our investments and give more visibility to our content, athletes and campaigns.

• Coordinate the European Media strategy with all stakeholders

• Jointly with Global team be responsible to brief the European media agency on all regional paid media buys (as well as yearly media evaluation of the agency)

• Jointly with Global team oversee local integrated media and digital plans acting as an advisor to the European Area teams.

• Support the planning and execution of all media-related activities for European Strategic Accounts (particularly Intersport and Foot Locker)

• Be the contact person for PUMA (Europe) countries, European vendor/agencies, PUMA functional departments and retail (wholesale) partners for media/digital related inquiries

• Negotiate with media vendors and agencies to close competitive deals

• Ad-hoc projects

• Monitor the allocated European Marketing media budgets

• Analyze paid media research & post campaign reports as well as translate results into strategy

Your talent

• Bachelor’s or Master’s degree in Marketing, Communications, Media, Business Administration, or a related field.

• At least 5 years of experience in media strategy, media planning, digital marketing, or marketing communications, ideally within an international organization or media agency.

• Strong understanding of full-funnel marketing, integrated media planning, and ROI-driven campaign management.
• Proven experience across digital and offline media channels, including paid social, search, programmatic, video, and traditional media.
• Strong analytical skills with the ability to translate media performance data and market insights into strategic recommendations.

• Experience in managing media budgets, agencies, and external partners.

• Excellent stakeholder management and communication skills, with the ability to work effectively across global, regional, and local teams.
• Fluent in English; additional European languages are a plus.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.