Senior Marketing Manager
- USA
- Full time
- Competitive
- 21st December 2024
Full Description
What's your new role about?
As part of the Growth Marketing team, you will focus on delivering integrated marketing campaigns across the US and UK/Ireland at scale.
You will be encouraged to demonstrate commercial innovation utilising DAZN's original content, access to premium sports talent and audience reach opportunities via owned and operated channels.
This role will require someone who lives in a location which operates on eastern time (ideally based in or close to New York).
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
As our new Marketing Manager, you'll have the opportunity to:
- Own 360 marketing campaigns driving reach, awareness, and acquisition around some of the biggest boxing events in the world.
- Build and manage relationships with media agencies and media partners.
- Manage the DAZN shop front (merchandising of our rights, upcoming events, and landing page optimisation).
- Provide a full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals.
- Responsible for budget management, liaison with finance on acquisition performance & forecasting, and reporting on post campaign analysis.
- Opportunity to develop marketing experience in ‘ROW' markets (200+ countries) as part of the wider marketing team.
You'll have:
- Minimum of 3 years' experience in a marketing role - either agency or client side.
- Demonstrated hands-on experience running both on and offline marketing campaigns in the United States at scale.
- Have a strong understanding and experience in planning activity across paid channels such as TV, Print, Radio, digital media, BVOD and OOH, as well as earned/owned channels such as organic social and app store partner marketing.
- Show understanding of the importance of a full funnel measurement framework.
- Experience in a rigorous, data-led environment driving performance through the use of paid and earned media.
- Excellent attention to detail.
- Strong written and oral communication skills.
- Interest in sports (even better if boxing/fight sports) and/or the media & OTT landscape.
The organisation
- Media & Broadcast
- London, UK
- 250-2000 employees
- Website
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
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