
Senior Manager, Wholesale
- Ho Chi Minh City, Vietnam
- Full time
- Competitive
- 22nd October 2025
Full Description
Purpose:
- Leads the Wholesales function for adidas Vietnam, with the primary objective of developing and implementing the Company’s sales strategy and wholesale account plans to achieve sales, margin and contribution objectives.
- Sets ongoing target for WHS channel, achieve distinct targets base on service standards, operational target values and department strategies. Establishes/influence for the new standards which are based on the organizational strategy to achieve short-term and mid-term operational goals.
Accountabilities:
Functional :
- Lead team towards delivering sales turnover, margins, and contribution whilst managing sales expense within planned levels.
- Ensure AR collections as per trade terms, DSO objectives and limit bad debts with effective credit management, tracking and credit worthiness of customers.
- Formulate sales development, channel strategies, annual account plans and ensure execution in line with brand and company strategy.
- Develop, negotiate and implement trading terms by customers to drive pay by performance growth, optimizing in-store execution, brand presence, sell-through to represent our brands to consumers according to set standards.
- Build, maintain and enhance the partnership with all the accounts, especially the alliance ones, maintaining effective customer service levels to meet order processing, route and order fulfillment.
- Liaise with Marketing team on merchandising support, timely inflow of stocks to service customers, ensuring, prompt action to liquidate old inventory.
- Provide coaching and guidance to the team in achieving their daily responsibilities and objectives.
- Lead communication internally as well as externally on conflicting / diverging opinions.
- Negotiates internally as well as externally to ensure acceptance for new standards or concepts.
- Evaluate constantly and adapt / enhance existing processes / terms of trade
People:
- Ability to build, coach and develop individual team members.
- Setting clear directions, ensure clarity of roles and responsibilities.
- Focusing on team performance by actively managing and delivering against project timelines, KPIs…etc.
- Communicate & adapt influencing style to engage with different team members and stakeholders.
- Develop and grow strong peer network within own function and cross functionally as needed to drive core processes and goals.
Controlling:
- Measure and deliver own team’s KPIs.
- Report on market trends and competitions in the respective accounts / channels.
- Provide realistic business plans / sales forecasts from topline to bottom line, understand how to influence business KPIs performance.
Knowledge:
- Thorough and deep knowledge of theory and organizational practice, with expertise in sales / commercial functions
- Broad management experience across all functional areas of businesses
Professional background/ Experience:
- Functional: Solid experiences in Sales/Account Management
- Industry: Sports / Fashion preferable. FMCG modern retail is optional.
- Leadership: To fit with adidas leadership values.
- Education : University degree in Business with sales/ Commercial focus
IT:
- Outlook: Basic
- Word: Advanced
- Excel: Advanced
- PowerPoint: Advanced
Language skills:
- English: Advanced
- Local Language: Fluent
The organisation
Adidas
- Sporting Goods & Apparel
- Herzogenaurach, Germany
- 2000+ employees
- Website
Through sport, we have the power to change lives.
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