Senior Manager, Sports Marketing

Reporting to the Director of Sports Marketing, the Senior Manager of Sports Marketing Manager (SSMM) drives the development and leads the execution of regional Sports Marketing initiatives. You will build local and regional brand affinity through events and athletes while aligning with Red Bull's relevant global and national strategies.

ATHLETE AND INFLUENCERS

Establish a rich network of regional sports scenes to maintain awareness of the latest trends and scenes.

Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.

Identify, develop, and build relationships with local athlete talent with the help of athlete marketing managers and the national athlete marketing team.

EVENT INITIATIVES & PROJECTS

Influence and contribute to the annual Region Sports Marketing Business Plan

Lead the project management and execution of local Red Bull Sports Marketing events.

Use knowledge of local sports scenes and sports landscape to inform the development of new event concepts.

Oversee regional Sports Marketing resources to maximize the impact of local events.

Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.

GAMING

Work with Gaming team colleagues to identify regional opportunities to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.

Build a network in the gaming communities to increase the relevance and frequency of touchpoints with gamers, following national strategies.

COLLABORATION & DISCOVERY

Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning of all Sports Marketing activities in the region.

Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.

PEOPLE MANAGEMENT

Find and hire the right people to lead regional Sports Marketing projects.

Manage direct reports toward annual regional goals.

Promote a culture by focusing on individual, strengths-based development.

Identify and train employees for succession opportunities.

Provide direct and productive feedback to help maintain quality performance.

Create a culture that rewards effort and execution following Red Bull's values.

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• 8+ years of experience in Marketing with a focus on sports, athletes, and consumers
• An understanding of traditional and non-traditional brand marketing strategies
• A history of thoughtful execution of creative ideas
• Experience with identifying different sports trends and scenes on a regional and national level
• Large budget management experience
• Knowledge of marketing communications and storytelling with an emphasis on content
• Must have a valid U.S. driver's license
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage