Senior Manager, Social Media Content

Job Summary

Fanatics Betting & Gaming looking for a Senior Manager, Social Media Contentto scale Fanatics Sportsbook’s social presence into a category-defining destination. You’ll be goaled on how you accelerate momentum across the brand’s social channel ecosystem, driving reach, engagement, and followers through a steady cadence of social content and activation that demands attention and engagement.

This role requires a true leader and a doer, who sets a high bar for compelling brand storytelling, and isn’t afraid to roll up their sleeves to create, edit and publish content with speed and precision. The ideal candidate is highly skilled at running social newsrooms and can act fast to turn a trend into a compelling brand moment. They know how to measure what matters, use systems to track performance, learn fast, and continuously optimize for impact.

And most of all, we’re looking for someone who lives and breathes sports and culture, who possesses a sharp editorial POV and deeply understands daily sports narratives and how our community thinks, talks, and shares.

Candidates with agency experience and a proven track record of working across multiple brands are strongly preferred. This role will report into the Director, Social Media and is Hybrid out of our NYC office.

What You’ll Do

• Own what goes out on Fanatics Sportsbook social media channels, including TikTok, Instagram, Facebook, X, Reddit, Discord, and YouTube.
• Maintain a content calendar across all channels, providing consistent communication and visibility on the publishing plan at daily, weekly, and monthly checkpoints.
• Proactively plan, produce and execute content that entertains and generates strong organic reach.
• Partner closely with internal and external Social Creative Team to improve our content and test bold ideas, balancing creative insight and brand tone with quantitative analysis
• Partner closely with the Influencer & Talent Team to identify, engage and execute highly engaging and entertaining concepts with a range of talent spanning niche creators to campaign-headlining celebrities and athletes.
• Represent and secure what each channel needs to be successful in national and local campaigns, mentoring other functional teams on what works on social.
• Ensure content meets legal and regulatory compliance requirements through direct partnership with internal teams.
• Work closely with the Director, Social Media to develop/influence paid media strategies supporting campaigns.

Who You Are

• You have a true entrepreneurial streak. You love building-from-scratch, experimenting, and pushing ideas forward, without waiting for direction.
• You thrive on creative problem-solving and see constraints as prompts for better, smarter work.
• You carry a deep sense of responsibility and pride in everything you touch, and you hold yourself to a high bar.
• You’re endlessly curious about new platforms, tools, and cultural shifts, and you naturally explore what’s emerging before others even notice it.
• Creativity fuels you. You’re always chasing new angles, formats, and storytelling ideas that make work feel fresh and alive.
• You see social as a playground of possibility and feel energized by its pace, unpredictability, and constant opportunities to try something new.
• You inspire people through your passion, resourcefulness, and determination.

What You Bring

• 7+ years experience of demonstrated success driving social strategy and execution for major consumer brands or sports publishers, with a proven track record of growing communities over time.
• Expert knowledge of TikTok, Instagram, Facebook, X, Discord, Reddit, and YouTube, with an emphasis on the nuances of each platform’s features and the unique needs and behaviors of each platform’s users.
• Strong production acumen. You know how to get things made, with experience partnering with creative teams, both internal and agency, to effectively brief, deliver feedback, and project manage.
• Excellent copywriting skills and attention to detail, with proven experience translating brand visual identity, voice and tonality to social.
• Experience working in social media content and performance management systems, such as Sprinklr.
• Experience successfully collaborating with influencers and creators on behalf of a brand or business. 
• Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse audiences and build relationships.
• Knowledge of paid advertising and business tools available on TikTok, X, Meta, and YouTube.
• Prior experience in sports, with a deep understanding of contemporary American pro sports leagues and gameplay.
• Knowledge of current trends, regulations, and best practices in the betting and gaming sector is a plus.
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.